Microsoft’s dreams of competing with iOS and Android in the mass consumer smartphone market are officially dead. Microsoft on Wednesday announced a major restructuring of its hardware division that will include layoffs of 7,800 employees “primarily in the phone business.” Instead of trying to appeal to the mass market, Microsoft CEO Satya Nadella said on Wednesday that the company is narrowing its focus to three distinct markets. More →
Windows Phone users haven’t had a lot to brag about lately, but they’re about to get something that will make Android users positively jealous. ZDNet reports that Microsoft is taking over the update process for Windows Phones from carriers starting with Windows 10 this fall, which means Windows Phone users will no longer have to wait for months on end to get the newest software. More →
Five months after the release of the mobile Office suite for iOS, Microsoft is finally bringing Word, Excel and PowerPoint to its own Windows Phone users. On Monday, Jared Spataro, general manager for the Office marketing team, took to the Office Blogs to announce that the Office Universal apps preview for Windows 10 would hit phones by the end of the month. More →
Microsoft is still playing catch-up with its mobile business, being a distant third to Google’s Android and Apple’s iOS operating systems. That means many people choose an Android handset or an iPhone even though their desktop operating system of choice might be Windows.
While Microsoft is currently building a brand new version of Windows that should offer an even more cohesive experience on phones and desktops, Windows fans who don’t want to purchase Lumia or other Windows Phone devices would be better off buying an iPhone than an Android device.
In fact, in certain cases they might be better off buying iPhone instead of a Windows Phone model. More →
When I look at what Microsoft is doing with Windows Phone right now, all I can think of is the straggler Japanese soldiers who kept trying to fight World War II even though their government had already surrendered. With Windows Phone, Microsoft isn’t just fighting a losing war, it’s fighting a war that’s already been lost. Nonetheless, a new report in The Wall Street Journal shows that Microsoft is still clinging to hope that Windows Phone will become a relevant mobile platform… if we just give it at least another six months or so. More →
We hardly knew ye, Windows Phone. And I mean that literally almost none of us knew Windows Phone: The latest smartphone numbers from IDC are out and they show that Windows Phone has continued to lose market share over the past year even though it never had a strong market share to begin with. Overall, IDC found that Windows Phone’s total shipments “had the smallest year-over-year increase among the leading operating systems growing just 4.2%, well below the overall market.” The platform’s overall market share declined from an already tiny 3.3% in 2013 to an even more dismal 2.7% in 2014. More →
Microsoft this week is going to unveil some crucial new details on Windows 10, reportedly including a single code base that will make it much easier for programmers who write desktop Windows apps to write apps for Windows Phone. While one line of thinking right now is that this will help Microsoft close its “app gap” with iOS and Android, Jan Dawson makes a strong case that it won’t do anything to improve Windows Phone’s comparative dearth of quality apps. More →
Windows Phone is a great mobile platform that suffers from a crippling lack of popular mobile apps. Nothing Microsoft has done so far as generated significant developer interest in the platform. What’s more, popular apps that are released to the platform aren’t updated and supported with the same regularity as those apps’ Android and iOS counterparts. However, The Information has come out with a new report that gives us new details on Microsoft’s last-ditch effort to make its mobile platform relevant. More →
Windows fans interested in experiencing Microsoft’s Windows 10 way ahead of its official release have been able to do so quite a while now, via the company’s official preview program. In addition to desktops, however, Windows 10 is also coming to mobile devices including tablets and smartphones, and a Windows Phone 10 preview version should be available by the end of the month, according to The Verge. More →
2014 was a wasted year for Windows Phone. Not only did Microsoft see its market share continue to stagnate but it also saw some of its longtime users express frustration over the platform’s lack of apps and lack of strong carrier firmware support. Now Paul Thurrott, who describes himself as a “long-suffering Windows Phone fan,” has written an anguished plea begging Microsoft to get its act together and make Windows Phone relevant again in 2015. More →
2014 has been a very bad year for Windows Phone. Not only has the platform’s market share been stagnant at best but it’s been more than a year since we’ve seen any flagship Windows Phone hardware on par with 2013’s Lumia 1020 or Lumia 1520. In that time, Apple has released both the iPhone 6 and the iPhone 6 Plus and Android fans have had a feast of riches in the form of high-end flagship devices from Samsung, HTC, Motorola, LG and OnePlus. Even BlackBerry has made its diehard fans happy with the release of the beastly BlackBerry Passport. Now things have gotten so bad that two high-profile Windows Phone users have said they’re quitting the platform this week until things change. More →
After showing some promise in 2013, Windows Phone adoption has largely stagnated in 2014, especially in the United States. ZDNet’s Ed Bott, who has used Windows Phone for years, recently threw up his hands in frustration because he’s sick and tired of wireless carriers — and Verizon in particular — not caring enough about Windows Phone users to help them get the latest updates and features on their devices. More →
It’s impossible to argue that Windows Phone has been anything close to a success at this point but that doesn’t mean Microsoft should give up on it. In fact, unless Microsoft wants to get out of the software platform game all together, it has to establish at least some foothold in the mobile market. So what’s a tech giant to do? Jan Dawson has written a very smart column over at Techpinions that includes a three-step plan that could help Microsoft actually get people to care about Windows Phone. More →