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China Telecom readying $235M iPhone 5 ad blitz; pre-orders start end of September

China’s No. 3 wireless carrier is readying a massive marketing and advertising blitz as it prepares to begin taking iPhone 5 pre-orders at the end of this month, a report claims. Chinese-language daily newspaper Southern Metropolis Daily on Wednesday reported that China Telecom has already begun training staff in preparation for the launch of Apple’s fifth-generation iPhone handset. Sales of the device will begin in October, however the carrier will reportedly be opening pre-order sales toward the end of September. Southern Metropolis Daily also notes that China Telecom may increase the subsidy it offers on the new Apple smartphone in an effort to bump sales, and the carrier is also rumored to be prepping a 1.5 billion yuan ($235 million) marketing and advertising campaign surrounding the iPhone 5. With the country’s top carrier, China Mobile, expected to offer the iPhone 5 as well this fall, China Telecom’s aggressive strategy should do well to help bolster sales.


Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.