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Apple sued over ‘misleading and deceptive’ Siri ads

Apple is being sued in New York by Frank Fazio, who claims that Apple falsely advertises Siri as a responsive and helpful when in fact the virtual assistant is allegedly anything but, The Wall Street Journal reported on Monday. Represented by Robbins Geller Rudman & Dowd, Fazio’s class-actions suit seeks unspecified damages and and a court order demanding that Apple cease all misleading advertising that depict Siri as responsive, user-friendly feature. “On many of Apple’s television advertisements, individuals are shown using Siri to make appointments, find restaurants, and even learn the guitar chords to classic rock songs or how to tie a tie,” Fazio’s complaint reads. “In the commercials, all of these tasks are done with ease with the assistance of the iPhone 4S’s Siri feature, a represented functionality contrary to the actual operating results and performance of Siri.” Fazio’s attorneys argue that their client and the class he represents have had nothing but trouble with Siri, which is unresponsive and often doesn’t understand what is being asked of it. Fazio’s full complaint is embedded after the break.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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