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Internet ad revenues surpass newspaper revenues for first time, report says

Updated Dec 19th, 2018 7:10PM EST

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Can’t say we all didn’t see this one coming. According to a new report from the Internet Advertising Bureau (IAB), annual revenue for Internet advertising surpassed newspaper ad revenues for the first time in 2010. The IAB said the record breaking $26 billion in ad revenue last year was up 15% from the $22.66 billion reported in 2009. Search remains the biggest category in online ads and represented 45% of all revenues during the fourth quarter of 2010, but the IAB says display/banner ads are growing the fastest. Retail outlets were the biggest spenders during 2010, followed by telecom services, banks, and auto manufacturers.