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Windows Phone 7 and Kinect to launch alongside $1 billion marketing blitz

Zach Epstein
October 18th, 2010 at 6:35 PM

Remember that $100 million Verizon Wireless spent to introduce the world to its first Android phone, the Motorola DROID? Bush league. The New York Post reports that Microsoft is preparing to drop a cool $500 million marketing Kinect, its upcoming motion-based gaming controller for the Xbox 360. Add to that another estimated $500 million the Redmond giant is expected to spend on Windows Phone 7 and you’ve got yourself an even $1 billion worth of Microsoft marketing madness. Windows Phone 7 and Kinect clearly represent Microsoft’s two biggest product launches ahead of this holiday season, and now it’s safe to assume we can all be expected to be reminded of that fact constantly. Blitz or no blitz, neither launch can come soon enough if you ask us.

Read [Kinect] Read [Windows Phone 7]

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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