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Windows Phone 7 and Kinect to launch alongside $1 billion marketing blitz

Updated 4 years ago
Published Oct 18th, 2010 6:35PM EDT

Remember that $100 million Verizon Wireless spent to introduce the world to its first Android phone, the Motorola DROID? Bush league. The New York Post reports that Microsoft is preparing to drop a cool $500 million marketing Kinect, its upcoming motion-based gaming controller for the Xbox 360. Add to that another estimated $500 million the Redmond giant is expected to spend on Windows Phone 7 and you’ve got yourself an even $1 billion worth of Microsoft marketing madness. Windows Phone 7 and Kinect clearly represent Microsoft’s two biggest product launches ahead of this holiday season, and now it’s safe to assume we can all be expected to be reminded of that fact constantly. Blitz or no blitz, neither launch can come soon enough if you ask us.

Read [Kinect] Read [Windows Phone 7]

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.