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Skype adds ads to desktop software

Updated Dec 19th, 2018 7:05PM EST

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Skype announced on Monday that it will soon add advertisements to its desktop software. The move is thought to be an effort to introduce a new revenue stream ahead of the company’s IPO, which will occur this year. The new display ads will be rolled out in the U.S., U.K. and Germany this week, and they will appear on the Home tab of Skype’s desktop software. Initial ad buys that will begin running as soon as Skype’s new ads go live come from companies including Groupon, Universal Pictures and Visa. While Skype’s long-term plans remain unclear, the company said that it will initially only display ads from a single brand each day. For the time being, Skype’s ads will appear only in its Windows client, not its Mac application.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.