We now live in a world that’s so flooded with offline and online ads that there are legitimate conversations being had now about the feasibility of advertisers targeting your dreams next. Ads, of course, already dictate so much about how we experience the world, especially the internet — from streaming services like Hulu to news …
By now, most of us are probably resigned to the fact that many of the digital services we use on a daily basis — things like Facebook and Spotify, for example — monetize our clicks and behaviors within their apps, and even sometimes outside them, in attempt to learn as much about us as possible. …
A highly emotional Christmas commercial released in late November has gone viral on YouTube and social media, getting millions of hits in just a few weeks. The ad was made for a Dutch pharmaceutical company and it doesn’t mention the coronavirus pandemic specifically. The story does fit well with the current health crisis, reminding people …
You know that one episode of Black Mirror where everyone can’t even go to sleep without watching an ad that covers their entire bedroom? Well, we’re one step closer to that reality today, as Facebook has confirmed that ads will arrive in its app as part of Statuses (which are the equivalent of Instagram’s Stories) …
During Google’s Marketing Live conference for advertisers on Tuesday, the search giant announced a first for the company: Ads are coming soon to Google’s iconic homepage. The ads will be confined to the version of its homepage accessible via the mobile web as well as its smartphone app later this year, which will provide the …
Starting in the second quarter, Hulu is going to start slotting ads into a new spot on its popular video streaming platform. It’s an all-new ad experience the streamer has come up with that it calls “pause ads,” and they’ll work just like the name implies. Whenever you’re watching a show or movie on Hulu …
Facebook says it will start placing video ads inside the social media giant’s standalone Messaging service next week, an outgrowth of the company saying it’s run out of how many ad units it can squeeze into the main newsfeed and elsewhere in the app as it looks to wring value out of every monetizable hole …
Seeing adverts is just a fact of life for anyone on the internet these days. While the most intrusive kinds of pop-ups have died out by now, pervasive tracking ads that follow you from site to site and try and nudge you into purchases have taken their place. If you’ve even looked at a product …
Earlier this year, Google revealed that its popular Chrome browser will block ads automatically in the future. That seemed to be a counterintuitive move from the tech company who wrote the book on making money from ads on the internet. We already have tools that block web ads, but Google’s tool isn’t going to work …
Apple regularly boasts about how many of its new iPhone customers were previously Android users, and CEO Tim Cook has brought up the statistics during earnings calls on numerous occasions. Now, in an effort to make those figures even more impressive, the company just launched a trio of new TV spots aimed directly at getting …
