Apple gives Android users a huge new reason to switch
During Apple’s most recent earnings conference call, Tim Cook said that 85% of new iPhone buyers are Android switchers. Now Apple plans to step up …
Yoni Heisler has been writing about Apple and the tech industry at large with over 15 years of experience. A life long expert Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW.
When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.
Articles by Yoni Heisler
Don’t listen to the Apple Watch haters
Like clockwork, the release of any new Apple product elicits almost reflexive groans from analysts and pundits who are quick to predict failure for whatever …
Google Autocomplete is now an amazing game of Family Feud
Google Autocomplete is always an entertaining and fun way to measure the pulse of the masses. Are smartwatches in? What do people think about Kanye …
Yet another way the Apple Watch beats Android Wear
The upcoming Apple Watch release is well positioned to become the ultimate iPhone accessory, a wrist-worn device that constantly remains in contact with your smartphone via Bluetooth. …
Apple Watch event nearly tripled interest in Pebble’s new smartwatch
As the fastest funded project in Kickstarter history, having raised over $1 million in less than an hour, it’s not as if the new Pebble …
New Google search features help you prep for your upcoming flight
Searching for flights via Google Flight has instantly become more informative and useful. Thanks to a recently inked deal with Routehappy, Google Flight users will now …
Before they were famous: Video of Tina Fey, Stephen Colbert, Bill Murray, and others at Second City
With a bustling stand-up scene and perhaps the best Improv scene on the planet, Chicago is more often than not the place aspiring comedians flock …
Jay-Z’s next battle: Taking on Spotify and Pandora
The music streaming business is currently a three-or-four-dog race. You’ve got Pandora, Spotify, YouTube, and last but not least, Beats Music. Looking to join in on …
iOS 8.3 update finally fixes an infuriating iPhone keyboard problem
Since iOS 8 was released this past September, Apple has taken its sweet time in issuing significant iOS updates. Thankfully, Apple has recently picked up …
Amazon’s one-click ordering makes shopping on the Apple Watch a dangerous endeavor
The Apple Watch may make shopping easier than ever before. Though we haven’t heard too much about many of the third party apps poised to …
Video: Incredible Google robots know how to exercise and keep their balance
In late 2013, Google acquired Boston Dynamics, an engineering company focused on pushing the envelope when it comes to advanced robotics. With each passing year, the …
PC makers are laughing at Apple’s new Retina MacBook
With all of the praise heaped upon Apple for developing thin hardware, one has to think that it just drives competitors crazy. After all, it’s …
Man who allegedly defrauded Facebook is now an outlaw on the run
The saga of Paul Ceglia is one for the record books. In 2010, Ceglia sued Facebook alleging that he was entitled to a 48% ownership …
Apple Pay is poised to go further than ever before
Somewhat overlooked during a flurry of MacBook and Apple Watch announcements this past Monday was Tim Cook’s somewhat brief discussion of Apple Pay. Since launching …
Tim Cook once offered an ill Steve Jobs his liver, new book reveals
Last week we detailed how an upcoming book about Steve Jobs promised to deliver “sensational” stories about the Apple co-founder. Cult of Mac has since …
Is Apple crazy? An in-depth analysis of the mythical Apple Car
If there’s any truth to the old adage, “when there’s smoke there’s fire,” it’s becoming increasingly hard, if not downright impossible, to ignore the growing …
Ahead of Apple Watch launch, Apple deals a massive blow to rival activity trackers
With the Apple Watch launch now officially set for April 24, Apple is already taking steps to eradicate some competitors from its line of retail stores. …
Bill Gates and family won’t be lining up to buy the Apple Watch
While the bulk of Bill and Melinda Gates’ time these days centers on their charity work, the Gates family remains steadfastly devoted to all things …
Apple Watch knockoffs for $40 are already for sale in China
The Apple Watch hasn’t even been released yet but that hasn’t stopped Chinese manufacturers from flooding the market with cheap knockoffs. The knockoff industry has …
Apple’s Spotify killer won’t be as cheap as we hoped
With Apple reportedly planning to roll out an iTunes-integrated and revamped version of Beats’ music streaming service at WWDC later this year, a new report …
Apple Watch sizing guide will help you pick the perfect model
For a company that has historically kept their product lineup relatively sparse, the Apple Watch represents an entirely new direction for Apple. And rightfully so, …
Huge leak: iPhone 6s may come with crazy new display tech – and a crazy new color option
A new report from The Wall Street Journal claims that Apple may have some interesting surprises in store when it unveils its next-gen iPhone lineup …
Hands-on Apple Watch review roundup
When Apple first unveiled the Apple Watch this past September, the demo units journalists were allowed to play with weren’t fully functional, which is to say they mostly contained …
House of Cards Season 3 was filmed in stunning 6K
Always looking to stay ahead of the curve, Netflix CEO Reed Hastings in early 2014 announced that all Netflix original shows would be recorded in …
Apple’s removes glowing logo from new 12-inch Retina MacBook
Apple may not have announced the long-desired Retina MacBook Air during Monday’s media event, but it arguably did one better when it introduced a brand …
CIA has been trying to hack the iPhone for nearly 10 years
A new report from The Intercept claims that both the CIA and British intelligence have, for years, been working hard to skirt around the “layers of …
Did Apple mess up naming the Apple Watch?
Apple is a company that historically keeps its product lineup not only small, but simple to understand. More often than not, even the names Apple …
How Pebble hilariously trolled the Apple Watch event
Apple media events have a pesky way of consuming the entirety of the tech news cycle; sometimes for a day, sometimes for a week. Whenever …
Watch Apple’s entire MacBook and Apple Watch keynote online
Apple a short while ago posted a full length video of today’s special media event. If you missed any of the big Apple Watch and MacBook …
Meet 38 awesome Apple Watch apps that will be available on Day 1
Apple on Monday took the final wraps off of its highly anticipated Apple Watch, dropping a ton of details about its availability, pricing, and more …
