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Yoni Heisler

Contributing Writer

Yoni Heisler has been writing about Apple and the tech industry at large with over 15 years of experience. A life long expert Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW.

When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.

Articles by Yoni Heisler

BGR

Microsoft’s Surface branding is a mess

Microsoft’s branding conventions have a long history of being muddled and downright confusing. Remember when Microsoft when crazy with all of its Live branding? There …

BGR

Pandora calls Apple a ‘frenemy’

In a recent interview with Fox Business, Pandora CFO Mike Herring referred to Apple as a “frenemy”, a somewhat apt description given that Apple is …

Beats Music Vs Spotify

How Beats Music can dethrone Spotify

When Apple acquired Beats Music for $3 billion last May, it instantly became the company’s most expensive purchase ever. While the dollar amount involved in the …

BGR

How you’ll buy the Apple Watch

A recent report about Apple Watch availability lends a certain amount of credence to reports that Apple may be experiencing production problems with its new …

BGR

Why your password isn’t as safe or secure as you think

Because people are generally unable to come up with rock-solid passwords on their own, many websites that require user-generated passwords employ “password strength meters” which inform users …