The Galaxy S6 edge is a curious phone. Some people don’t understand why Samsung even released the handset to begin with, so I did my best to explain it in a recent article. Long story short, the S6 edge offers differentiation in a market full of boring phone designs that look nearly identical. Samsung also enjoys wider margins with the edge, which is crucial since Samsung’s smartphone margins are quite low.
According to Samsung, demand for the Galaxy S6 edge was so strong that the company couldn’t even build the phone fast enough to keep up with demand. Curiously, however, the company dropped prices on the Galaxy S6 and S6 edge right after it made that claim.
For Samsung’s sake, I hope that demand was indeed strong, because the company now plans to release what is essentially the same exact phone, but a bit bigger. More →