Click to Skip Ad
Closing in...

Apple announces iPhone 15 launch event on September 12

Published Aug 29th, 2023 12:03PM EDT
Apple Store Logo
Image: Michael Buckner for BGR

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.

Apple has announced the date of its hotly-anticipated iPhone 15 launch event. The keynote will be held on September 12th in the Steve Jobs Theater at the company’s headquarters in Cupertino, California.

Like last year, this Apple event will have a hybrid approach, where journalists and other personalities can watch a pre-recorded event at Apple Park while having a hands-on area after the keynote. As expected, this Apple event will highlight the iPhone 15, which should come in four sizes.

Apple is said to be adding the Dynamic Island cutout to them all. While the regular models will get the A16 Bionic chip and a 48MP camera sensor, the Pro versions are expected to be packed with the A17 Bionic chip, ultra-thin bezels, a periscope lens for the Pro Max, and a battery size increase. Apple is also planning to switch the Lightning port to USB-C and the mute switch to an Action Button.

iPhone 15 Pro colorsImage source: Ian Zelbo/X

In addition to the iPhone 15, this Apple event should unveil a new Apple Watch Series 9. Apple is said to bring a new S9 processor to make this device faster. You should expect 41mm and 45mm aluminum and stainless steel options. Most new features will be software-related with watchOS 10, as no new sensors are expected. We have a roundup of everything we expect about this device, including new colors.

The keynote could also introduce a second-generation Apple Watch Ultra. Although rumors were about a microLED transition a few years from now, it seems the Apple Watch Ultra will bring yearly updates.

The Cupertino firm will likely add the S9 chip to the Apple Watch Ultra in this Apple event. Reports show Apple is also switching some metal parts of this wearable to 3D printing, although it is unclear what the benefits of this change are. A new color could also be announced during this September event.

Below, you can find everything we expect from Apple during this iPhone 15 event.

José Adorno Tech News Reporter

José is a Tech News Reporter at BGR. He has previously covered Apple and iPhone news for 9to5Mac, and was a producer and web editor for Latin America broadcaster TV Globo. He is based out of Brazil.

\