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Apple announces ‘Scary fast’ online event on October 30

Published Oct 24th, 2023 12:03PM EDT
Apple Event Scary Fast
Image: Apple Inc.

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Today, Apple announced an online event happening on October 30. “Scary fast” will likely unveil new Macs. It will be streamed at 5 PM PT.

Over the past few days, we heard reports that Apple could be planning to announce new Macs, most likely with the M3 processor.

Throughout this year, Gurman has claimed Apple was readying several new Macs. While the company released a few M2-powered Macs, such as the 15-inch MacBook Air, Mac Studio, and Mac Pro, the first batch of M3 Macs could debut as soon as this month.

Mark Gurman is one of the most reliable sources of Apple’s new hardware plans. He already said Apple is preparing a slew of new computers with the M3 chip, which could be revealed at the end of the year. In July, he teased a possible October event where Apple could introduce some of these computers. In August, he offered a few other tidbits.

This weekend, he said Apple is lining up new Macs for an October debut. The likely models include a new M3 iMac and a refresh of the high-end MacBook Pro models. Although it seems weird, we could see already M3 Pro and M3 Max chips or an updated MacBook Pro with better displays.

These are the expected devices:

  • 13-inch MacBook Pro (codenamed Mac 15,3 and J504): could also be announced in October with the M3 chip; it was last updated in June 2022.
  • 24-inch iMac (codenamed Mac 15,4, Mac 15,5, J433, and J434): last updated in April 2021, Gurman expects this machine to get the M3 chip in the October event.
  • High-end MacBook Pro (codenamed Mac 15,7, Mac 15,8, J514, and J516): updated in January 2023, Apple took 14 months to introduce the M2 Pro and M2 Max chips; Gurman says this computer is nearing mass production.

Apple is preparing even more M3 Macs as well, such as new Mac mini computers, a 15-inch MacBook Air variation, and more. They are expected for early next year.

You can learn more about this October event below.

José Adorno Tech News Reporter

José is a Tech News Reporter at BGR. He has previously covered Apple and iPhone news for 9to5Mac, and was a producer and web editor for Latin America broadcaster TV Globo. He is based out of Brazil.