Apple is really, really good at some things and really, really bad at others. Every company obviously has strengths and weaknesses, but Apple’s seem to be further apart on the spectrum than most companies. And somewhere on the opposite side of that spectrum from “building gorgeous smartphones” lies “App Store search,” a crucial app discovery feature that, quite frankly, couldn’t be any worse than it is right now. You can literally search for some apps by name and not find them anywhere in your results.
Well, Apple is finally starting to take its App Store search problem more seriously according to a new report, and it may have found a way to boost its services revenue in the process. More →