Apple’s App Store in recent years has arguably gotten too big for its own good. With more than 2 million apps currently available for download, finding exactly what you’re looking for can often be an exercise in frustration. This dynamic is only exacerbated by the plethora of unscrupulous app developers who often employ underhanded SEO tactics in order to make their apps more visible in search queries. Additionally, some developers will purposefully employ long app names and alternate spellings of popular apps in order to trick unsuspecting users.
Thankfully, Apple is finally getting around to cleaning up shop. Earlier today, Apple said that it plans to remove much of the clutter that currently resides on the App Store.