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Sprint goes after T-Mobile customers, uses acquisition as bait

Speaking of smear campaigns, a new Sprint promotion specifically targets T-Mobile CL customers that may be uneasy about the proposed merger, according to a new report. According to a purported internal document, Sprint is trying to lure customers away by offering to pay their T-Mobile early termination fees up to $175 per line if they switch to Sprint. “Do you have the feeling the AT&T/T-Mobile won’t end with a ‘Happily Ever After?’,” the document asks Sprint distribution partners. “Well, we’ve got a deal specifically for those T-Mobile CL customers having similar concerns.” To sweeten the deal and alleviate any worries for potential T-Mobile defectors, Sprint will also waive subscribers’ ETF fees if the AT&T’s acquisition of T-Mobile is not approved and they choose to switch back to T-Mobile as a result. Sprint has been openly and vocally opposed to the merger since AT&T first announced its intentions to acquire T-Mobile USA from Deutsche Telekom for $39 billion this past March. The carrier’s new ETF credit promotion reportedly begins today and runs through July 23rd.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.