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Apple kicks off ‘Let’s talk iPhone’ press conference

Updated Dec 19th, 2018 7:31PM EST

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Apple’s iPhone press conference is currently under way and as is customary, things kicked off with a recap of where the company’s mobile business sits today. Of course this time around it’s new CEO Tim Cook going through the bullet points instead of former chief Steve Jobs, and he kicked things off with an understated, “Good morning. This is my first product launch since being named CEO.” Here are some highlight’s from Apple’s event so far:

  • Apple opened several new Apple Store retail locations recently — in Shanghai, more than 100,000 people visited the company’s new store on opening day alone. At the Hong Kong opening, they sold more Macs on day-one than any other store in the world.
  • So far, 6 million copies of OS X Lion have been sold — 80% more than Snow Leopard.
  • The MacBook Air and iMac are the best-selling notebook and desktop models in the U.S. Mac sales outgrew PC sales by  six times.
  • Mac’s installed base now sits at 58 million — Apple’s PC market share now sits at 23% according to The NPD Group.
  • The iPod launched 10 years ago, and now over 300 million iPods have been sold. Apple sold 45 million iPods between June 2010 and June 2011 alone.
  • iTunes is now home to 20 million songs and it has served more than 16 billion song downloads.
  • The iPhone 4 accounts for more than half of Apple’s total iPhone sales to date — it’s the No. 1 smartphone in the world with a 5% market share of all cell phones (not smartphones, cell phones).
  • iPad customers satisfaction sits at 95% according to Tim Cook. 80% of the top hospitals in the U.S. use iPads and Cook also pointed out the device’s popularity in the educations sector. 92% of Fortune 500 companies have deployed iPads in some capacity.
  • More than 250 million iOS devices have been sold at this point. IOS’s installed base share now sits at 43% compared to Android’s 33% according to Apple.
  • Apple’s iOS App Store is now home to more than 500,000 apps, including 140,000 iPad apps.
  • 1 billion apps are now downloaded from the App Store each month, and Apple has paid out more than $3 billion to developers.

Hit the break for details on the iPhone 4S, Siri and more!

  • iOS 5 has been seeded to more than 100,000 developers and it includes 200 new features including new notifications (thank you) Newsstand and plenty more.
  • Apple unveiled a new Cards app for iOS, which allows users to design cards that Apple will print and mail. It will launch on October 12th and cost $2.99 in the U.S. and $4.99 elsewhere.
  • Game Center now has 67 million registered users.
  • Apple’s iOS 5 will launch to the public on October 12th as a free update.
  • Apple also unveiled a new iCloud-related service called Family and Friends that lets you locate other iOS users. Users can designate blocks of time during which their locations will be shared, and there will be robust privacy controls to ensure security.
  • iCloud and iTunes Match ($24.99/year) will also launch to the public on October 12th.
  • Apple’s iPod nano has been updated with multitouch support and new fitness features. There are also 16 new clock faces in the clocks app for watch accessories.
  • The iPod nano is now $149 for the 16GB model and just $129 for the 8GB version.
  • The iPod touch — Apple’s most popular iPod ever — now starts at just $199 for the 8GB model. The 16GB version is $299 and the 64GB version is $399. It’s also now available in white, as rumored.
  • Apple also made the iPhone 4S official, as expected. It features the same Retina Display but sports Apple’s dual-core A5 processor and a dual-core graphics chip.
  • The iPhone 4S battery can power through 8 hours of 3G talk time, 6 hours of browsing time on 3G and 9 on Wi-Fi, 10 hours of video playback or 40 hours of music playback.
  • Remember Antennagate? Apple has redesigned the iPhone 4S antenna to switch between two antenna to send and receive.
  • The iPhone 4S features HSPA+ 14.4 support, though Apple isn’t branding it as “4G.” It’s also a world phone, so one device will support CDMA and GSM/WCDMA networks around the globe.
  • As rumored, Apple’s new iPhone 4S sports an 8-megapixel camera instead of the old 5-megapixel sensor from the iPhone 4. It also sports a backlight mechanism that gets 73% more light to the sensor, and the shutter is 33% faster. The new camera supports full HD 1080p video recording with real-time noise reduction and image stabilization.
  • Apple fans will also be pleased to learn that “Assistant” is now finally a reality — but it’s called Siri. Apple’s Siri service allows users to speak naturally and ask questions of their device that Siri will then respond to. For example, “What is the weather like today?” will yield an on-screen forecast in the weather app. “What is the hourly forecast?” will drill down to a per-hour forecast. “What time is it in Paris?” will result in an audio response and the world clock will come up. “Remind me to call my wife when I leave work” will create a location-based reminder (ok, that last one is pretty awesome). And so on.
  • Another great Siri feature: text-to-speech. Following a simple command, Siri can read emails or text messages aloud to the user.
  • Even cooler than that is speech-to-text. The user can dictate a message to Siri, and the iPhone can then send it via email or SMS, for example.
  • Siri also adapts to the user’s voice and habits, growing better as it is used more. The service will support English, French and German to start.

The iPhone 4S will launch on October 14th and pre-orders will become available on the 7th. The 16GB version will cost $199, the 32Gb version will cost $299 and a third 64GB model will run $399. Oh, and Sprint will finally carry the iPhone, but not T-Mobile.

Initial availability will cover the U.S., U.K., Canada, Australia, France, Germany and Japan. The phone will launch in 22 additional countries on October 28th and 70 by the end of the year.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.