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Apple introduces updated iPod touch in white, brings price to $199

Published Oct 4th, 2011 1:54PM EDT

Phil Schiller VP of Worldwide Marketing just announced on stage that there’s a brand new update to the iPod touch, now the world’s most popular portable game player. The update? It’s now available in white, as rumored. The 8GB version now starts at just $199, the 32GB sells for $299 and the 64GB version comes in at $399.

Jonathan S. Geller
Jonathan Geller Founder, President & Editor-in-chief

Jonathan S. Geller founded Boy Genius Report, now known as BGR, in 2006. It became the biggest mobile news destination in the world by the end of 2009, and BGR was acquired by leading digital media company PMC in April 2010.

Jonathan is President of BGR Media, LLC., and Editor-in-chief of the BGR website.

What started as a side project at the age of 16, quickly transpired into 24-hour days and nights of sharing exclusive and breaking news about the mobile communications industry. BGR now reaches up to 100 million readers a month through the website, syndication partners, and additional channels.