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We can’t believe how good Amazon’s Roku deals are for Super Bowl LV

Published Feb 5th, 2021 6:33PM EST
Image: Roku

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  • Super Bowl LV is only two days away now, which means there are plenty of deals out there right now on new TVs.
  • If you don’t need a new TV, you can still benefit from all the streaming media player deals available right now on Amazon.
  • Prices start at just $23.88 for a renewed Roku Express HD, the Roku Streaming Stick+ is on sale for $39, and the biggest discount is on the beloved Roku Streambar with built-in 4K HDR streaming support.
  • Our favorite deal is on the Roku Premiere with 4K and HDR support, which is down to just $24.99.

There isn’t a soul out there who doesn’t already know this, of course, but we’re going to say it anyway: 2020 was anything but normal. Unfortunately, 2021 is obviously going to be more of the same. There are a couple of things here and there that remind us of what life used to be like though, and a big one is coming up this weekend.

We’re obviously talking about Super Bowl LV!

It’s going to be a helluva battle in 2021, and people are obviously also looking forward to seeing all the fun new commercials that companies come up with. We’re just hoping that there are some upbeat ones so that they’re not all just about the pandemic. Of course, Super Bowl week also means that there are plenty of great deals on new TVs… but what if you don’t need a new TV?

On top of Amazon’s big Fire TV sale that offers discounts on Fire TV Edition televisions and Fire TV Stick players, Roku streams are on sale as well right now at Amazon. In fact, there are a number of deals running right now on Amazon covering just about every popular Roku streaming media player you can think of.

Starting at the bottom, the entry-level Roku Express HD is on sale for $23.88 when you buy a renewed model. At the high end of the spectrum, you can save $21 on the awesome Roku Streambar soundbar with built-in 4K HDR streaming. The best-selling Roku Streaming Stick+ is down to just $39, matching the price we saw ahead of the holidays last year for Black Friday. But there’s one deal that we like more than anything else: The Roku Premiere with 4K and HDR support is on sale for just $24.99!

Scroll down to check out all these awesome bargains before they disappear.


Roku Express HD (renewed)

  • Streaming made easy: Roku Express lets you stream free, live and premium TV over the Internet—right to your TV. It’s perfect for new users, secondary TVs and easy gifting—but powerful enough for seasoned pros
  • Quick and easy setup: Just plug it into your TV with the included High Speed HDMI Cable and connect to the internet to get started
  • Tons of power, tons of fun: Compact and power-packed, you’ll stream your favorites with ease; from movies and series on Apple TV, Prime Video, Netflix, The Roku Channel, HBO, Showtime and Google Play to cable alternatives like Hulu with Live TV and PlayStation Vue, enjoy the most talked about TV across free and paid channels
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Roku Premiere

  • Incredible picture, incredible value: Experience your favorite TV in stunning detail and clarity—whether you’re streaming in HD, 4K, or HDR, you’ll enjoy picture quality that’s optimized for your TV with sharp resolution and vivid color
  • Setup is a cinch: Plug it in with the included Premium High Speed HDMI Cable, connect to the internet, and start streaming—it’s that simple
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Roku Ultra

  • Share videos, photos, and music from your Apple device using AirPlay.
  • Power & Performance: Roku Ultra is our fastest and most powerful player ever; Loaded with a new and improved quad-core processor, you’ll enjoy channels that launch in a snap and a responsive interface—it’s great for cutting cable and people who love to stream
  • Our best wireless: Enjoy our smoothest TV streaming experience, even in rooms further from your router, now with up to 50% more range—you also have the choice to wire up over Ethernet if you want
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Roku Streaming Stick+

  • Wireless that goes the distance: Basement rec room? Backyard movie night? Bring ‘em on. The long-range wireless receiver gives you extended range and a stronger signal for smooth streaming even in rooms farther from your router
  • Brilliant picture quality: Experience your favorite shows with stunning detail and clarity—whether you’re streaming in HD, 4K, or HDR, you’ll enjoy picture quality that’s optimized for your TV with sharp resolution and vivid color
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Roku Streambar

  • Built-in 4K streaming device: Enjoy an easy, fast interface with the newest and most popular channels, plus access to endless free entertainment—stream in brilliant HD, 4K, and HDR picture with sharp resolution and vivid colors optimized for any TV
  • Surprisingly big sound: Listen in awe as four internal speakers fill your room with clean, pure sound featuring Dolby Audio—calibrated for full, rich sound, you’ll love how great your TV sounds at an incredible value
  • Smarter than your average soundbar: Roku Streambar produces sound well beyond its size with the help of advanced audio engineering within the Roku OS—boosted volume and speech clarity will make your TV easier to hear and add rich depth to your music
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Roku Smart Soundbar

  • Powerful 4K streaming: Stream what you love with the built-in Roku player, including free TV, live news, sports, movies, and more from thousands of channels. Plus enjoy HD, 4K, or HDR picture optimized for your TV with sharp resolution and vivid color
  • Premium sound: Enjoy a cinematic experience with expanded frequency range and dynamic bass from four full-range soundbar speakers. Calibrated for full, rich sound, you’ll hear your favorite TV in seamless sync with your video stream
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Maren Estrada Deals Editor

Maren Estrada has been the Editor of BGR Deals since it launched in 2013. She has more than 20 years of experience testing more than 1,500 products, and reviewing a wide range of consumer electronics including mobile devices, smart home products, computers, and home appliances.

Previously, she was a leading consultant specializing in copywriting, product development, and new product launches.