Amazon is really turning up the heat in the week leading up to Prime Day 2018. The nation’s largest online retailer already confirmed last week that Prime “Day” is going to be longer than one day this year, which the event set to kick off at noon Pacific Time on July 16 and run through the end of the day on July 17. But what we didn’t know at that time was the fact that Amazon has already begun to offer special deals all week long that are exclusive to Prime subscribers.

The deals have been terrific so far this week, but Wednesday is definitely the best day so far for Prime-exclusive deals. There are 11 Prime Deals of the Day in total available to Prime members today, and we’ve picked out the top 10. OK fine, we’ll tell you about the eleventh, too. Highlights include up to 50% off Calvin Klein men’s clothing, the lowest price ever on Anker’s awesome ROAV VIVA car charger with Alexa voice control and car battery monitoring, a deep discount on a popular Hamilton Beach coffee maker, and a 40-inch 1080p LED TV for just $195.

Check out all of today’s Prime Deals of the Day below, but  you’ll have to be an Amazon Prime member to get these prices. If you’re not already a subscriber, sign up for a free 30-day trial now so you can snag these deals and next week’s Prime Day deals.

Up to 50% off Calvin Klein Men’s Clothing

  • 65 different discounts available on Calvin Klein shirts, pants, ties, and more.

Roav VIVA by Anker

  • Alexa Inside: Amazon’s voice service gives you complete voice control in your car. Just say the word to get directions, listen to audiobooks from Audible, shop online, play music, and more over Bluetooth, Carplay, Android Auto, or an Aux in connection. Spotify feature will be added as soon as third party support is available. Updates will be posted here.What You Get: Roav VIVA, Manual, Quick Guide, Happy Card, Skills Cards, 12-month warranty and our friendly customer service.
  • High-Speed Charging: Dual charging ports equipped with Anker’s exclusive PowerIQ technology deliver blazing charging speeds to both driver and passenger. Qualcomm Quick Charge not supported.
  • Tap To Mute: Just hit the button to effortlessly mute and unmute the microphones, so Alexa is only listening when you want her to be.
  • Note: Please check your car’s outlet before purchasing. If your VIVA cannot be plugged in or has connection issues with your car, return it for a full refund in 30 days. Please check the list of unsuitable car models below. If you have other issues, contact us via Live Chat in the app. May have compatibility issues playing media via Bluetooth with Doge Caravan. Try connecting your phone to your car via CarPlay/Android Auto/Aux in.

Hisense 40H3080E 40-Inch 1080p LED TV

  • 40-inch class screens are ideal for guest bedrooms, home gyms, college dorms and other smaller spaces
  • Full High Definition 1080p resolution shows a sharper and detailed picture than HD 720p
  • Motion Rate technology minimizes delays during fast-moving scenes
  • Fast-paced video games can be processed in less than 35 milliseconds to reduce input lag and color inaccuracies
  • HDMI Audio Return Channel (ARC) support eliminates having to use multiple cables to send audio from your TV to a soundbar
  • HDMI Consumer Electronics Control (CEC) support allows for your external AV devices to talk to and control one another
  • 2 HDMI inputs and 1 USB are available to connect external devices

Up to 60% off Starter Activewear for the Family

  • 189 different discounts available on Starter shorts, yoga pants, socks, shirts, and more.

Hamilton Beach (46205) Coffee Maker

  • FAST, EASY FILLING. Rotating base lets you easily access the rear water reservoir with just a quick twist.
  • PROGRAMMABLE CLOCK. Set it up the night before with the programmable clock and pour yourself a hot cup first thing in the morning.
  • ADJUSTABLE BREWING OPTIONS. Choose from 1-4 cups, bold and regular.
  • SWING-OUT BREW BASKET WITH RELEASE BUTTON. With the touch of a button, the brew basket releases from the front for easy filling of your favorite grounds.
  • MESS-FREE SERVING. Automatic pause and serve lets you grab a cup during the brewing process without any overflow. Plus, the mess-free pouring spout and nonstick warming plate make for easy, clean serving.

Trtl Pillow

  • Scientifically proven long-haul flight neck support pillow
  • Holds neck in ergonomic position during rest
  • Better than a traditional u-shaped memory foam travel pillow
  • Half the size of a travel pillow and weighs only 148 grams – travels easy
  • Easily attaches to luggage

Save up to 35% on BIC Writing

  • 23 different discounts on BIC markers, pens, and mechanical pencils.

Senclo Fi Controller Set, Universal, Smart and Autonomous Garage Door Opener with HD Touchscreen

  • TAKE FULL CONTROL OF YOUR HOME! Your smartphone is now a controller and more. Open and close your garage door, allow accesses for guests, and keep track of who comes and goes, all from your iOS or Android smartphone. Compatible with Alexa, Google Assistant and Apple Watch.
  • AUTO-OPEN / AUTO-CLOSE – Can you imagine your garage doors open to welcome you back when you get home? The Fi garage door controller will auto-open as you approach and auto-close behind you if you forget to close it, saving you the headache of going back to check the doors!
  • MULTIPLE DOORS SUPPORT – The Fi Controller Set includes one controller and one door sensor. Additional sensors can be purchased separately. A single Fi controller can control up to 3 garages.
  • CUSTOMIZABLE THEMES– Match your Fi Controller to your personal style by downloading and installing exclusive themes your whole family will love.
  • UNIVERSAL SUPPORT- Upgrade your existing garage door opener and make it smart. Works with all major garage brands including Chamberlain, Genie, and Liftmaster. Standard garage door button works right out of the box, but radio controlled garage button requires soldering two wires to the remote. Requires Strong 2.4 GHz band WiFi in the garage.

Coravin Model Limited Edition Wine Preservation System

  • Best-in-class wine system keeps your wine safe from oxidation, allowing it to continue to age naturally
  • Non-coring, faster pouring needle allows access to wine without cork damage, allowing it to reseal and continue protecting the wine
  • Argon gas, an inert gas used in the wine-making process, protects the remaining wine from oxidation. Proprietary capsule cap creates a tight seal between capsule and product
  • Press the trigger to pressurize the bottle, release to let wine pour out. Ergonomic handle and angled spout make wine pouring easy
  • Bottle clamp with grips makes it easy to attach, providing a secure hold on the bottle, ensuring the system remains stable while pouring. Fits on a variety of sized standard bottles

Save on PEAK Paddle Boards

PEAK 11′ Expedition Inflatable Stand Up Paddle Board with Adj Paddle, Travel Backpack and Coil Leash

  • [BUILT FOR EXPLORATION] 11 x 32” x 6” | 238 Liters. 35% Lighter Construction than Comparable Models. Weighs only 19.5 lbs Inflated, Stable and Great for All Skill Levels & Conditions,. Great for both Fresh and Saltwater. Supports up to 350 lbs. Bring along an Extra Person, Dog or Cooler. (5-7 Minutes) to Inflate by hand with included GRI Dual Action High Pressure Hand Pump. (15 minutes) to inflate with Compatible Electric Pumps via Halkey Roberts Valve Adaptor (not included).
  • [LONG LASTING DURABILITY] First Quality Drop stitch and Lightweight Military Grade Dual Layer PVC. Extra Rigid. If you drop or bump this SUP, it won’t ding or scratch. Soft EVA deck pad makes it Family and Pet Friendly. Ready for rivers, lakes, oceans and streams. The PEAK team has been designing and building boards for over a decade and uses only the highest quality materials and construction methods. Beware of low cost thinly constructed options with subpar materials and lack of rigidity.
  • [TRANSPORTATION & STORAGE MADE EASY] No Space No Problem! Measures 36” x 15” x 9” when deflated, this board rolls up to a compact size with a cinch strap and fits neatly just about anywhere – trunk, closet, boat locker or under your bed! Perfect for apartments or small cars. Includes Carry Backpack perfect for Airline Travel. Also doubles as comfy mattress when camping or outdoors. Shipping Box Measures 35” x 13” x 11” and weighs only 30 pounds.
  • [INCLUDES COLOR MATCHED ACCESSORY BUNDLE + BONUS PHONE CASE] Everything you need to get out on the Water in Style! Includes: Adjustable 3 Piece Alloy Paddle Nylon Blade (Yes, It Floats), Travel Backpack, 10 ft Coil Ankle Leash, GRI High Pressure Dual Action 15 PSI Pump with Gauge, 9-inch Nylon Snap In Center Fin, Bonus Water Proof Smart Phone Carry Case. Also, has built in Tail Mounted D-Rings and a 6-point Bungee System. Replacement Parts Available for all items.
  • [30 DAY RETURN GUARANTEE + 1 YEAR WARRANTY ON MATERIALS] Since 2004, we have been putting happy paddlers out on the water to enjoy the zen and healthy lifestyle stand up paddling offers. Join the PEAK tribe risk free and participate in the world’s fastest growing watersport. We have you covered with our Worry Free One Year Warranty, No Hassle 30 Day Free Returns and Friendly Customer Service and Support.

PEAK 12′ Titan Royal Blue Large Multi Person Inflatable Stand Up Paddle Board with 2 Adj Paddles

  • [BUILT FOR GROUP PADDLE FUN] 12’ x 45” x 6” | 584 Liters. 35% Lighter Construction than Comparable Models. Weighs only 34 lbs Inflated, Stable and Great for All Skill Levels & Conditions. Great on both Fresh and Saltwater. Supports up to 500 lbs. Bring along your crew of 2-4 riders. Dual Valves (7-10 Minutes) to Inflate by hand with included GRI Dual Action High Pressure Hand Pump. (25 minutes) to inflate with Compatible Electric Pumps via Halkey Roberts Valve Adaptor (not included).
  • [LONG LASTING DURABILITY] First Quality Drop stitch and Lightweight Military Grade Dual Layer PVC. Extra Rigid. If you drop or bump this SUP, it won’t ding or scratch. Soft EVA deck pad makes it Family and Pet Friendly. Ready for rivers, lakes, oceans and streams. The PEAK team has been designing and building boards for over a decade and uses only the highest quality materials and construction methods. Beware of low cost thinly constructed options with subpar materials and lack of rigidity.
  • [TRANSPORTATION & STORAGE MADE EASY] No Space No Problem! Measures 52” x 24” x 12” when deflated, this board rolls up to a compact size with a cinch strap and fits neatly just about anywhere – trunk, closet, boat locker or under your bed! Perfect for apartments or small cars. Includes a Carry Backpack perfect for Airline Travel. Shipping Box Measures 38” x 17” x 13” and weighs only 50 pounds.
  • [INCLUDES COLOR MATCHED ACCESSORY BUNDLE + BONUS PHONE CASE] Everything you need to get out on the Water in Style! Includes: 2x Adjustable 3 Piece Alloy Paddle Nylon (Yes, they Float), Travel duffle bag, 2x GRI High Pressure Dual Action 15 PSI Pump with Gauge, Dual Valves, 9-inch Nylon Snap In Center Fin + 4 Quad Side Bites, Bonus Water Proof Smart Phone Case. Also, has built in Tail Mounted D-Rings and a 6-point Bungee System. Replacement Parts Available for all items.
  • [30 DAY RETURN GUARANTEE + 1 YEAR WARRANTY ON MATERIALS] Since 2004, we have been putting happy paddlers out on the water to enjoy the zen and healthy lifestyle stand up paddling offers. Join the PEAK tribe risk free and participate in the world’s fastest growing watersport. We have you covered with our Worry Free One Year Warranty, No Hassle 30 Day Free Returns and Friendly Customer Service and Support.

Up to 30% off select musical instruments from Yamaha, Shure, and more

14 different discounts on speakers, keyboards, guitars, microphones, and more.

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