As the world champion New York Giants fought to hold New England scoreless in the fourth quarter of Super Bowl XLVI, another battle was raging off the field — Samsung’s string of anti-Apple commercials culminated with a 90-second TV advertisement that cost the South Korea-based vendor more than $10 million for the airtime alone. Following a series of ads that depict Samsung smartphones as the cool alternative to Apple’s iPhone, Samsung’s new commercial showcases the vendor’s new supersized Galaxy Note, due to launch later this month on AT&T. In this latest spot, a dreary scene of iPhone fans waiting in line for the launch of Apple’s latest handset erupts into a massive block party when Samsung Galaxy Notes begin falling from the sky to the tune of The Darkness’s 2003 single, “I Believe in a Thing Called Love.” The full 90-second commercial can be viewed below.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.