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iPhone owners get ‘Samsunged’ in new Galaxy S II ad [video]

Updated Dec 19th, 2018 7:43PM EST

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Following Samsung’s recent run of television advertisements depicting iPhone users as mindless hipster sheep, the company’s ad firm is back with another spot that again takes aim at Apple fans. The new ad shows iPhone 4 owners camped outside an Apple Store waiting for the latest iPhone model to finally go on sale. As people in line watch the first iPhone 4S unboxing video from London, they’re disappointed to learn that the phone “looks like last year’s phone.” Then when a Galaxy S II user comes by to bring his roommate a charger, two iPhone users admire the voice-guided navigation the man used to find his way to the Apple Store. When they find out that the navigation service is free on the Galaxy S II and not part of a paid app, they apparently get “Samsunged.” The full ad can be viewed after the break.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.