Microsoft on Wednesday confirmed it purchased one of the greatest Android and iPhone keyboard apps of all time, paying $250 million for it, according to one report. The app is already installed on more than 300 million devices, having been one of the first third-party keyboard apps to be made available on both platforms.
The app in question is SwiftKey, which launched on Android a few years ago and then on iOS once Apple started allowing third-party keyboard apps in the app store. But why did Microsoft need a smartphone and tablet keyboard app when it makes a similar keyboard itself? And why this particular app? More →