Ahead of the iPhone 7 launch on Friday, Apple CEO Tim Cook has started doing the rounds on TV. The first stop was ABC’s Good Morning America, where Cook discussed everything from iPhone 7 design, to his morning runs and the future of augmented reality versus virtual reality.
Speaking about AR and VR, Cook said “my own view is that augmented reality is the larger of the two, probably by far, because this gives the capability for both of us to sit and be very present talking to each other, but also have other things visually for both of us to see. Maybe it’s something we’re talking about, maybe it’s someone else here that is not here, present, but could be made to appear to be present with us. So there’s a lot of really cool things there.”