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Apple’s ‘boring’ iPhone 7 is selling faster than the iPhone 6s

Published Oct 3rd, 2016 5:03PM EDT
iPhone 7 vs. iPhone 6s Sales
Image: Zach Epstein, BGR

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The iPhone 7 may not set new sales records for Apple, but it certainly looks like it’s selling very well. According to an early report from Localytics, the iPhone 7’s launch weekend sales may have been close to Apple’s record-breaking iPhone 6s launch, though Apple never released any sales figures for this year’s models.

The same marketing company analyzed data for the first two weeks following the iPhone 7’s launch, and its findings are very interesting. It would appear that the “boring” iPhone 7 is selling even better than the iPhone 6s during its first two weeks.

DON’T MISS: A painful reminder of just how bad the iPhone 7’s battery life is

Combined iPhone 7 and iPhone 7 Plus market share of the total number of iPhones that Localytics tracks reached 3.6% after two weeks of sales. The iPhone 7 is at 2.7% share, up from 1% after the first weekend. The iPhone 7 Plus grew from 0.2% to 0.9%.


Comparatively, the iPhone 6 and iPhone 6 Plus accounted for a 4% share of the iPhone market in 2014. After two weeks of sales, the iPhone 6s and iPhone 6s Plus only reached 2.6%.

We will remind you that these are just percentages, and the iPhone market isn’t the same from year to year. Localytics doesn’t offer any firm numbers and it can’t, since only Apple knows exactly how many iPhones are in use, and how many of them are brand-new iPhone 7 models.


That said, the numbers seem to indicate that Apple may be looking forward to solid iPhone 7 sales this year. And while it might not set new quarterly records, Apple could still see some iPhone sales growth thanks to the iPhone 7 series.

Localytics also analyzed iOS adoption trends for the same period and discovered that iOS 10 has a 40% share after two weeks, compared to 36% for iOS 8 and 47% for iOS 9 during the same span of time following their releases.

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.