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Leaked internal document says iPhone 7 will launch later than expected

Updated Aug 16th, 2016 3:21PM EDT
iPhone 7 Release Date September 23
Image: @SonnyDickson

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The iPhone 7 is about a month away and recent reports from trustworthy sources revealed dates for Apple’s keynote (September 7th), iPhone 7 preorder kickoff (September 9th), and the iPhone 7 release (September 16th). However, a new report claims the iPhone is going to launch later than expected.

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According to a leaked AT&T document obtained by 9to5Mac, the iPhone 7 might not be available in stores until September 23rd, or a week later than the previously mentioned September 16th release date.

The leaked AT&T retail schedule below details upcoming merchandising resets planned for September 9th and September 23rd. In other words, AT&T store managers may be prepping to change iPhone marketing and advertising material in stores twice in September, once on September 9th when preorders are expected to go live, and once on September 23rd when the iPhone might go on sale in stores.

Credit: 9to5Mac
Credit: 9to5Mac Image source: 9to5Mac

Historically, Apple and carrier partners have started preorders on the same day. Similarly, Apple and mobile operators ship preordered devices on the same day they launch the new handsets in retail locations.

Assuming the leaked document is accurate, Apple might go for a similar iPhone launch plan as last year. Rather than shipping preordered iPhones a week later as was the case with the iPhone 6 and previous models, Apple might ship the iPhone 7 two weeks after preorders kick off, just like it did with the iPhone 6s.

UPDATE: It’s worth noting that AT&T’s retail stores regularly reset twice each month, so these dates don’t necessarily coincide with changes related to Apple’s next-gen iPhone launch. —Ed.

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.