Earlier this year, Instagram said it was going to change the order in which photos and videos appeared in users’ feed in order to show them the moments they “will care about the most.” In other words, no more chronological feeds. The Instagram user base immediately (and unsurprisingly) imploded.
After countless tweets, Facebook posts and, yes, Instagram pictures denouncing the change, it seemed like the users had gotten their message across loud and clear.
Instagram went ahead and did it anyway.
“On average, people miss 70 percent of their feeds,” Instagram explains.
“It’s become harder to keep up with all the photos and videos people share as Instagram has grown. Over the past few months, we brought this new way of ordering posts to a portion of the community, and we found that people are liking photos more, commenting more and generally engaging with the community in a more active way.”
According to Instagram, no matter how many accounts you follow, you’ll never miss a post from your best friend or your favorite band once the new algorithm is in place. And now, if you follow accounts from all around the world, you won’t have to scroll back to 3 AM to see those posts — they’ll be pushed to the front, providing Instagram thinks you “might care about” them.
Instagram will roll out the changes to the feed over the next month.