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These are some of the most exciting products Apple is expected to launch in 2023

Published Jan 2nd, 2023 10:34AM EST
Apple mixed reality glasses render - bottom view.
Image: Ian Zelbo

This year is going to be an important year for Apple. While the company is rumored to be entering a new market with its Mixed Reality headset, there are also a number of other products that Apple fans should be excited about, which we’ve rounded up below.

A Mixed Reality headset is coming

After the introduction of the Apple Watch in 2015, Apple hasn’t entered a new market. After a couple of years of rumor, the company will likely unveil its first Mixed Reality headset as it plans to enter the world of augmented reality in 2024.

This Mixed Reality headset is rumored to feature an “innovative three-display configuration,” with two micro OLED 4K displays and another AMOLED panel for peripheral resolution. With a powerful processor, this product will likely cost a lot.

If everything goes right, Apple will likely announce this product by WWDC 2023.

The standard iPhone 15 will be a winner

Apple iPhone 14 Pro Dynamic Island
iPhone 14 Pro’s Dynamic Island in action. Image source: Christian de Looper for BGR

After a disappointing launch for the iPhone 14 and iPhone 14 Plus, Apple will likely introduce better standard iPhone 15 models. Display analyst Ross Young says every version of the next generation of iPhones will have the Dynamic Island, for example.

With this design change, users will feel more enticed to upgrade their old phones to a new one. In addition, with rumors talking about a price decrease, the iPhone 15 will have a new look, a better processor, and might even cost less than the current generation.

The Mac Pro is coming – hopefully

Apple Mac Studio Top
Apple Mac Studio running on the M1 Ultra chip. Image source: Christian de Looper for BGR

Last but not least, a new Mac Pro is coming. Apple has several new Macs to introduce in 2023, but no computer has as much hype as this one. Teased at the beginning of 2022, it would make sense for the company to introduce it in early 2023.

The most powerful Mac will likely feature the unannounced M2 Ultra chip – or an even better one. Rumors indicate it will be smaller than the Intel version while being more powerful. A new iteration of the Pro Display XDR is also in the works, although it seems it won’t launch with this Mac Pro.

Wrap up

Apple is also rumored to introduce new Apple Watches, Macs, and iPads, but these are some of the most hyped products the company will introduce in 2023.

José Adorno
José Adorno Tech News Reporter

José is a Tech News Reporter at BGR. He has previously covered Apple and iPhone news for 9to5Mac, and was a producer and web editor for Latin American broadcaster TV Globo. He is based out of Brazil.