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Verizon is home to one third of all U.S. iPhone 4 handsets, analytics firm finds

Updated Dec 19th, 2018 7:20PM EST

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After carrying the popular handset for just five months, Verizon Wireless is already home to one third of iPhone 4 handsets being used in the U.S., according to analytics company Localytics. The Massachusets-based firm notes that the stat is even more impressive when considering AT&T had an eight-month head start with the popular Apple smartphone. Using data traffic from app usage as a gauge, Localytics determined that Verizon Wireless’s iPhone 4 accounted for 20% of iPhone 4 units being used in the U.S. immediately following its launch this past February. Since that time, Verizon’s share of the iPhone 4 market has grown steadily according to the firm’s data, and it now stands at 32.3%. Verizon Wireless’ apparent rapid growth with the iPhone thus far could be stunted later this year if the iPhone launches on all four major U.S. carriers as BGR speculated earlier this week, but for the time being, the device continues to sell very well for the nation’s No. 1 carrier.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.