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Analytics

Microsoft sells 1.6M Windows Phone handsets in Q1

May 19th, 2011

According to research firm Gartner, although Microsoft shipped 2 million Windows Phone units during Q4 of 2010, it sold 1.6 million units during Q1 of 2011.”Windows Phone saw only modest sales that reached 1.6 million units in the first quarter of 2011,” wrote Gartner. “Devices launched at the end of 2010 failed to grow in consumer preference …

Verizon grabs 12% of U.S. iPhone market in just one month

March 15th, 2011

Mobile analytics company Chitika has been keeping a running tally of just how many iPhones are running on both AT&T and Verizon. Using the data flowing across its ad network, the company has calculated that almost 1 out of every 8 iPhones in the U.S. — 12.4% — are now running on Verizon Wireless’ network. …

Hello, my name is: 9649e796e8b23900dc9629a18f2d47306430e62f

December 29th, 2010

Over the past few weeks, a lot of fuss has been made over the disclosure of a mobile device’s unique identifier to third-parties. Special reports, doomsday headlines… the works. The short version of the story is this: each smartphone has a unique number that identifies it, app makers and third parties are beginning to use …

Nokia acquires U.S. analytics company Motally

August 20th, 2010

Today, Nokia announced that they have signed an agreement to acquire U.S. mobile analytics company Motally. Motally “offers in-application tracking and reporting, and is designed to enable developers and publishers to optimize the development of their mobile applications through increased understanding of how users engage.” Motally’s services are to be adapted for Qt, Symbian, MeeGo, …

Yahoo!: comScore shorted us 1 billion page views last month

July 27th, 2010

Here’s an interesting one… Search company Yahoo! has published a press release stating that analytics company comScore misreported their page view numbers for June of 2010. How far off were they? Only about a billion page views. comScore had reported Yahoo!’s page views were down 7.4% in June and Yahoo! is refuting the claim — …

AdMob: iPhone OS outnumbers Android 2:1 in the US

May 27th, 2010

According to AdMob’s April 2010 Mobile Metrics Report, the number of iPhone OS devices in the US outnumber the amount of Android devices by a ratio of 2:1. AdMob estimates that for all of the 8.7 million Android smartphones in the US, there are 10.7 million iPhones and 18.3 million iPads and iPod touches. Worldwide, …

AdMob: Smartphone traffic is up in a big way

March 25th, 2010

No, you haven’t been imagining things: everyone and their grandma has indeed been using a smartphone to surf the web. From February 2009 to February 2010, AdMob tracked an impressive 193% increase in absolute traffic from smartphones. As it presently stands, or more accurately as it stood at the end of February, the iPhone OS reigned …

Google to partner with TiVo and DISH Network, DVR info to be analyzed

November 24th, 2009

Grab your tinfoil hat and rip the coaxial out of your TiVo privacy-freaks. Search giant Google has setup strategic partnerships with TiVo and DISH Network to analyze customer DVR data in a move billed to better “align advertisers with viewers.” Google TV will do what Google does best — mine data —  TiVo and DISH …