Today, Nokia announced that they have signed an agreement to acquire U.S. mobile analytics company Motally. Motally “offers in-application tracking and reporting, and is designed to enable developers and publishers to optimize the development of their mobile applications through increased understanding of how users engage.” Motally’s services are to be adapted for Qt, Symbian, MeeGo, and Java. Nokia has also said they will continue to serve Motally’s current customer base (e.g. Yelp, Fandango, Intuit). Nokia’s Vice President of Media, Marco Argenti, had this to say: “The acquisition underpins Nokia’s drive to deliver in-application and mobile web browsing analytics to Ovi’s growing, global eco-system of developers and publishers, enabling partners to better connect with their customers and optimize and monetize their offering.” The deal is set to close in Q3 of 2010; the firm has eight employees. Hit the read link for the full press release.
