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Microsoft’s new $150 million ad campaign stresses frugal enterprise solutions

Zach Epstein
January 12th, 2009 at 4:51 PM

Microsoft’s latest ad campaign, which began its run this past Sunday, is a sharp departure from the widely publicized I’m a PC campaign that has seemingly been successful for Redmond. No, it’s not just the fact that it will carry 50% of I’m a PC’s budget – Microsoft’s latest People Ready revival will target the enterprise market as opposed to the end-user run we’ve been seeing for the past few months. Carrying the new slogan, “Because it’s everybody’s business,” the $150 million campaign has a small-budget look and feel but enlists the help of some big-budget execs including Nestle US CEO Brad Alford, Quicksilver President and CEO Bob McKnight and Chief Marketing Officer of Coca-Cola NA, Katie Bayne (seen above). The campaign will stress the importance of cost-effective software solutions that “drive the success” of businesses. As the economic downturn continues to impact every industry and belts tighten around the world, Microsoft hopes to shed further light on its suite of enterprise solutions and convey that efficiency translates into savings. As is always the case, we won’t know what kind of impact this run will have on Microsoft’s enterprise sales for a while, but these new commercials are definitely creative and different. What do you guys think? Will any of you be bugging IT until it makes the switch from Lotus Notes to Exchange after seeing these clips?

[Via WSJ]

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Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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