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Commercials

Commercials on TV

Hulu and AT&T are working to make TV ads more annoying than ever

December 4th, 2018

Nothing in life is as certain as death, taxes and the relentless expansion of advertising to every conceivable digital and real-world blank canvas that revenue-hungry corporations can find. And now, coming soon to a screen near you: Ads that start playing on TV screens with content you’ve paused. Hulu, according to a new report in …

FCC Loud TV Commercial Ban

Has the FCC ban on loud TV commercials worked?

December 11th, 2013

It has been a year since the CALM Act was officially implemented and promised to curb the volume on those raucous commercials that manage to eke out an extra few decibels from your television. Paul McNamara at Network World has taken a look at some of the data to try and decide whether or not …

Samsung marketing boss: Consumers should be obsessed with Samsung, not Apple

January 30th, 2012

Samsung’s new run of television commercials is the start of a wider effort to make the company’s products the apple of the U.S. consumer’s eye. The ads, which mock iPhone users for their obsession with Apple products, attempt to present Samsung as the smarter, cooler alternative. On a larger scale however, Samsung is hoping to …

Microsoft hit with lawsuit over Windows Phone ‘Really’ ads

July 14th, 2011

A company called Cellrderm has taken Microsoft to court over its Windows Phone “Really” advertisements, according to Adweek. Cellrderm, a gag company that creates commercials for a fake Cellrderm “cell abuse aid” product, argues that it owns the copyrights to the creative content used in Microsoft’s ads and that Microsoft copied its work in its …

Sony Ericsson’s new Xperia PLAY promos are… hilarious [video]

March 23rd, 2011

Dear ad firm that put together Sony Ericsson’s latest round of Xperia PLAY promos: thank you. In its latest effort to garner some attention for its upcoming gaming Goliath, Sony Ericsson brought actress and comedian Kristen Schaal on board to go over some of the Xperia PLAY’s finer points. In the spots, Schaal uses the …

T-Mobile laughs at iPhone 4’s lack of 4G

February 28th, 2011

At this point, it’s looking like few people actually care about T-Mobile’s “4G” network, real or fake. The carrier continues to push its HSPA+ network online and in television commercials as the main selling point versus the competition. Despite its 4G ad campaign, however, T-Mobile shed 318,000 contract customers last quarter while iPhone sales were through …

CALM Act approved by Congress, mandates TV ad volume levels stay level

December 3rd, 2010

Finally, Congress passes a piece of legislation that citizens on both the right and left side of the political spectrum can get behind. Late yesterday, Congress approved the CALM (Commercial Advertising Loudness Mitigation) Act, which “requires TV advertisers to ensure their ads don’t play at a volume louder than regular TV programming.” The new bill requires …

Apple kills the "Get a Mac" ad campaign

May 21st, 2010

The deed is done…Apple has finally killed off the “Get a Mac” ad campaign. Nowhere to be found on its website, all of the roads that once led to the ads featuring Justin Long and John Hodgman redirect visitors to a page entitled “Why You’ll Love a Mac.” Curiously enough, the “Why You’ll Love a …