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Bell launches the Pre, wishes it had launched the iPhone

Updated Dec 19th, 2018 6:25PM EST
BGR

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Behold, ladies and gentlemen: Bell’s new iPhone! No wait, it’s a pPhone. No… The Palm PrePhone? At this point, we’re wondering if there’s a worldwide (or at least North America-wide) conspiracy amongst creative agencies to ensure that each and every Palm Pre commercial to hit the airwaves is absolute garbage. The good news is that Bell’s commercial at least shows off the phone and its features rather than a painfully odd woman mumbling about walking in the park. The bad news is that it shamelessly and blatantly rips off iPhone commercials. In fact, it rips them off to the point where the agency that put this ad together simply shouldn’t be allowed to work anymore. Ever. The bottom line is that the Palm Pre is a great little phone and it deserves better than this. A little side note: Palm, Bell, buddies… When you’re rocking an App Catalog that currently offers less than 50 apps, you might not want to rip off Apple’s “there’s an app for that” run. Yeah, right now on the Pre there really isn’t an app for anything. Hit the jump for the commercial.

[Via PreThinking]

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.