It’s been said the most important piece of real estate in Hollywood is no longer a billboard on Sunset Boulevard. Now, that prominence is unquestionably found on a digital billboard of sorts — specifically, on the Netflix home screen. That’s where, for example, Queen Latifah can release a new Netflix movie like End of the Road to little fanfare. And then, a mere five days later, it’s already a Top 10 film in 80 countries around the world.
A tile for End of the Road in the content carousel at the top of the Netflix app probably wasn’t the only reason millions of subscribers pressed play following the movie’s September 9th release. Nevertheless, in a streaming world of near-limitless abundance? Sometimes a gentle nudge like that from Netflix is the thing that makes all the difference for a new release.
End of the Road Netflix movie
Based on Netflix’s global Top 10 data, covering the 7-day period that ended on September 11, End of the Road managed to beat out every other English-language film on Netflix to be the #1 movie in the world on the streamer right now.
The movie — also starring Chris ‘Ludacris’ Bridges, Beau Bridges, Mychala Faith Lee, Shaun Dixon, and Frances Lee McCain — garnered 30.2 million hours of viewing time. That meant End of the Road just edged out the new rom-com Love in the Villa, which is set in Italy. It posted 29.5 million hours of viewing time this week.
What it’s about: “In this high-octane action thriller,” the streamer explains by way of summarizing the movie, “a cross-country road trip becomes a highway to hell for Brenda (Queen Latifah), her two kids, and her brother Reggie (Chris ‘Ludacris’ Bridges). After witnessing a brutal murder, the family finds themselves in the crosshairs of a mysterious killer.
“Now alone in the New Mexico desert and cut off from any help, Brenda is pulled into a deadly fight to keep her family alive.”
Top 10 Netflix movies
Continuing a trend with many of Netflix’s top releases lately, by the way, End of the Road has garnered pretty terrible marks from critics and viewers. On Rotten Tomatoes, for example, the movie currently has an abysmal 29% critics score, based on 21 reviews. The movie has an even worse 17% audience score, based on more than 250 user ratings at the moment.
Meanwhile, here’s a look at the complete Netflix Top 10 English-language movie list right now (covering September 5-11):
- End of the Road — 30.2 million hours viewed
- Love in the Villa — 29.5 million hours viewed
- I Came By — 26.8 million hours viewed
- Me Time — 20.6 million hours viewed
- Morbius — 12.2 million hours viewed
- White Chicks — 9.2 million hours viewed
- Despicable Me 2 — 7.5 million hours viewed
- Hanna — 7.1 million hours viewed
- Triple 9 — 6.5 million hours viewed
- Labor Day — 6.5 million hours viewed
More Netflix coverage: For more Netflix news, check out the latest new Netflix movies and series to watch.