Microsoft’s big Windows 8 problem: Touch not seen as important for PCs
Microsoft’s big Windows 8 problem: Touch not seen as important for PCs
In developing Windows 8, Microsoft made a big bet that adding touch capabilities to personal computers would help revive an industry that was getting eaten away by smartphones and tablets. But Creative Strategies president Tim Bajarin, writing over at Time, says his research has found that making touch such an important part of personal computers was a serious strategic error on Microsoft’s part. The reason, he says, is that PC users are so used to using mice and keyboards that they see no advantage to touching their screens to get work done. So while touch interfaces make perfect sense for smaller, portable devices such as smartphones and tablets, they make little sense for personal computers that have larger displays and that already come with trackpads or mice. More →
