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Microsoft insists $100 payouts aren’t the only way to draw developers to Windows 8

Published Mar 20th, 2013 8:25PM EDT
Microsoft $100 Developer Offer

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Microsoft (MSFT) is willing to pay app developers $100 for every Windows 8 and Windows Phone 8 app they develop, but the company insists that payouts aren’t its main strategy for improving its app ecosystem. A Microsoft spokesperson told AllThingsD that the company believes “the best apps come from those partners who are invested in the platform and own their experience now and in the future” and that its limited-time $100 offer “is not representative of an ongoing program.” Microsoft has put a lot of effort into attracting developers to both Windows 8 and Windows Phone 8 as it tries to generate developer enthusiasm for its platforms that matches the level of enthusiasm for iOS and Android. A recent study by PCMag showed that Windows Phone 8 now offers 63% of the 102 most popular apps available for iOS and Android.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.