New Microsoft ad finally hits Apple where it hurts: customers’ wallets

Retail

We’ve been wondering how long it would take Microsoft to kick things up a notch with its responses to Apple’s I’m a Mac smear series. Times are tough these days and it looks like Microsoft is finally starting to target cost with its latest TV ad. Titled Windows Laptop Hunters, the spot features a young woman named Lauren tasked with finding a laptop that meets her requirements — “speed, a comfortable keyboard and a 17-inch screen” — for under $1,000. If she finds one, be it a Mac or a PC, Microsoft will buy it for her. You know as well as we do that the only way anyone is scoring a new Mac laptop with a 17-inch for under $1,000 is armed robbery, so you can imagine how the commercial plays out. Forgetting the fact that the Best Buy she was shopping in apparently doesn’t charge a sales tax, Lauren ends up with an HP Pavilion for $699.99; a price even the most modest MacBook can’t come close to touching. The model she walked with features a 2.1GHz AMD Turion X2 with 4GB of DDR2 RAM, 320GB hard drive, DVD-RW drive and of course a 1440×900 17-inch display — definitely a solid system.

No, we haven’t quite stooped to the level of a local politician’s attack campaign quite yet, but it’s good to see Microsoft finally showing a little spunk with its response ads. Considering the times, we imagine there are plenty more value-centric ads from Redmond on the way; at least, we hope there are. Hit the jump to watch the full commercial.

Thanks, Don!

204 Comments
  • toto

    I have a mac (Powerbook), I have a PC (dell).
    Both systems are robust and I don’t have to reinstall any of them. Then I had to use one on the move. I chose the pc (so less expensive with a three year warranty). It fell so many times I can’t remember. In the street, from my car seat, down the stairs… The case is totally cracked. Then I had to replace the hard drive then the keyboard, the DVD player and finally the motherboard. All for free ! Well, I think the mac would have been as broken as my Dell. But the service is certainly much better at Dell’s. My Three year old frisbee pc still works like a charm and did what I expected from him. The mac is still on my desk, so classy, and I’m using it right now. I have to admit I like both of them.
    By the way I have an iPhone but I’m sure the Pre will be better… until the next gadget.

  • Zack

    Sure the hardware itself is comparable, but the OS is not. And yes this computer will be fine for “Lauren”, but for people who know more than name brands know that Windows is far worse than OS X as an operating system. I’m tired of M$oft pulling the price card. I would rather pay another 1000 dollars and know that the OS on my computer is stable, rather than pay 1000 dollars less and constantly be having problems. And these commercials are ridiculous anyway, claiming these people have any knowledge of computers… have you seen the one with the guy who is “technologically savvy”? He thinks he knows about computers because he asks the salesman what the largest size HDD he could get in a certain computer. Then when the salesman says another computer has a 512MB dedicated video card the guys looks at the salesman like he was speaking chinese. MSFT just cant take that Apple is gaining marketshare… Period.

  • Carlos

    My sister is broke and bought a Mac for about $1600.

    I have a Dell laptop that’s worked very well for 7 years and just purchased a “netbook” for $350; with XP, including MS Office, insurance, and other software it came to about a third the price of my sister’s purchase.

    For a truly frugal person that knows the basics of computers, a Mac, even if better is not that great of a value.

    With the money I’m saving I could get a large flat TV.

  • Ant

    What’s hilarious is that it was revealed that these ads were made on (you guessed it) a Mac!

    You can always get a cheaper ANYTHING if you shop around, but you get what you pay for. Not only is a Unix-based OS like Leopard much stabler than Windows NT, but you’d be hard pressed to deck out a Windows PC with comparable Mac extras. A camera of the same high quality as the built-in iSight would up the price considerably, but also, where are the Windows equivalent of GarageBand, iPhoto, iWeb, iDVD, iChat, etc?

    Even if you found rough equivalents, you’d still potentially be dealing with three companies whenever you had a problem; the one that manufactured the computer, the one that designed the software, and Microsoft, all blaming each other for your issue.

    Add to that the fact that there are no Mac viruses in the wild and the fact that you never have to defrag or clean your registry or deal with any of those kinds of annoyances just to keep your computer running smoothly, and I’d say that a Mac is a bargain. It would certainly have higher resale value than a Windows box in a few years.

    I still use Windows for a couple of things once in awhile, but Macs are simply superior machines.

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