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Report says Apple is dropping the prices of its upcoming new 2018 iPhone models

Published Jun 26th, 2018 9:33AM EDT
iPhone X Plus Release Date
Image: Zach Epstein, BGR

The main reason the iPhone X isn’t selling as well as some analysts had hoped it would is the price. You might not pay the full $1,000 when you buy the phone, but you still have to pay $1,000. Upgrade and trade-in deals will sweeten the pot a bit, but there are plenty of caveats that go with these deals.

This fall, Apple will launch three iPhone X successors that all sport the same iPhone X design complete with Face ID functionality. Several reports have claimed that the 2018 iPhones will be cheaper than expected, and now a top industry watcher has chimed in with more good news.

A new research note from Morgan Stanley analyst Katy Huberty (via MarketWatch), offers anticipated pricing for all three new iPhone models that will be released later this summer.

Apple’s 5.8-inch OLED model, the direct successor of the original iPhone X, will start at $899, which is $100 cheaper than the 2017 price. That $999 price isn’t going away, Huberty says, as the 6.5-inch OLED handset, the “iPhone X Plus,” will start at $999. Prices will go above $1,000 for both models if you want more storage — $1,049 for the 5.8-inch model and $1,149 for the 6.5-inch iPhone, if Apple keeps its current pricing scheme.

The third iPhone Apple will release this year will be a 6.1-inch device featuring an LCD screen and a single-lens camera on the back. Huberty says the phone will start at anywhere between $699 and $769.

Huberty looked at pricing options for the next-gen iPhones to determine the average selling price (ASP) of the iPhone going into the 2019 fiscal year. The analyst expects the ASP to range between a 2% decline and 2% growth depending on how Apple prices the cheapest new iPhone.

Should Apple set even higher starting prices for the three iPhones, the ASP could grow by as much as 7.2% next year — that would mean $999 (5.8-inch OLED), $1,099 (6.5-inch OLED), and $799 (6.1-inch OLED).

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he closely follows the events in Marvel’s Cinematic Universe and other blockbuster franchises. Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.