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Sorry, Android fans, but the iPhone is still the world’s most popular smartphone

Published May 10th, 2017 1:47PM EDT

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Android may still dominate iOS when it comes to platform market share, but when we look at the smartphone market on a device by device basis, the most popular smartphone remains Apple’s iPhone 7. According to new research data tabulated by Strategy Analytics, Apple sold 21.5 million iPhone 7 devices last quarter, followed in second place by the iPhone 7 Plus which moved 17.4 million units during the March quarter.

“We estimate Apple iPhone 7 shipped 21.5 million units and captured 6 percent marketshare worldwide in Q1 2017,” Juha Winter of Strategy Analytics said. “The iPhone 7 is by far the world’s most popular smartphone model, due to a compelling blend of user-friendly design, extensive supporting apps, and widespread retail availability for the device. Apple iPhone 7 Plus, with its bigger screen and higher pricing, shipped 17.4 million units for second place and 5 percent marketshare worldwide in Q1 2017. Apple today accounts for two of the world’s top five smartphone models.”

Looking at the most popular smartphone models, Apple’s iPhone 7 lineup is followed by the China’s OPPO R9s, the Samsung Galaxy J3 and the Galaxy J5. Here’s how the respective market share from the devices above break down.

As for cumulative smartphone market share on a device level, the iPhone 7 sits at the top, enjoying a 6.1% share worldwide. As evidenced by the chart below, Apple’s iPhone 7 lineup alone accounts for 11% of all smartphones sold during the first quarter of 2017. All in all, this is remarkably impressive given that some critics and pundits were quick to categorize Apple’s iPhone 7 as a boring upgrade incapable of moving the needle.

For the quarter gone by, Apple last week disclosed that it moved 50.7 million iPhone units, though it doesn’t break down sales across specific devices. Tim Cook, though, did mention during the company’s earnings conference call that the iPhone 7 Plus performed remarkably better — especially in China — than the company had anticipated.

Yoni Heisler Contributing Writer

Yoni Heisler has been writing about Apple and the tech industry at large with over 15 years of experience. A life long expert Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW.

When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.