Click to Skip Ad
Closing in...
  1. Roomba Prime Day Deals
    11:20 Deals

    Amazon’s early Prime Day Roomba deals are so good, they’re starting to sell out

  2. Early Prime Day Deals
    08:06 Deals

    10 incredible early Prime Day deals that are about to end at Amazon

  3. Amazon Deals
    07:56 Deals

    10 deals you don’t want to miss on Saturday: Early Prime Day blowout, $50 off AirPods Max, $20 Blink Mini cam, more

  4. Best Prime Day TV Deals
    16:38 Deals

    Best Prime Day TV deals: Samsung, LG, Vizio, and more

  5. Prime Day 2021 Deals
    07:58 Deals

    5 best Amazon Prime Day deals you can already get today




Apple may release a new 9.7-inch iPad for less than $300

December 1st, 2017 at 8:00 PM
iPad Release

After years of declining sales, Apple’s iPad lineup finally saw a return to growth this year. During the company’s June quarter, Apple saw year-over-year revenue and profits from its iPad lineup jump by 6% and 12%, respectively. During the more recent September quarter, iPad sales increased by 11% compared to the year-ago quarter. A modest increase, to be sure, but still a step in the right direction following quarter after quarter of declining sales.

Looking to build upon that momentum, rumor has it that Apple is thinking about releasing a more affordable version of its current 9.7-inch iPad model sometime in 2018. Originally brought to light by Digitimes, the rumored iPad may be about $70 cheaper than the current model which retails for $329.

“The device should be able to attract more demand from price-oriented consumers,” the report notes, “allowing Apple to maintain its present 10 million-unit tablet shipments a quarter.” To this point, Apple last quarter sold 10.3 million iPads.

At this point, it’s well established that iPad owners hold onto their devices for much longer than iPhone owners who typically upgrade every 2-3 years. Though Apple has certainly seen success with pricier models like the iPad Pro, some iPad owners aren’t necessarily looking to pay more money for a device with a more expansive feature set. That being the case, a more affordable 9.7-inch iPad may be the lure necessary to convince users with older iPad models to upgrade, while perhaps drawing in new iPad owners as well.

“Apple is also looking to expand the inexpensive iPad into the industrial and service sectors,” the report adds.

Apple’s more wallet-friendly iPad may arrive sometime in the second quarter of 2018, which is to say it may not hit store shelves until June at the absolute latest.

A life long Mac user and Apple enthusiast, Yoni Heisler has been writing about Apple and the tech industry at large for over 6 years. His writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and most recently, TUAW. When not writing about and analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions, the most recent examples being The Walking Dead and Broad City.




Popular News