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Bing AI has a hidden feature that impersonates celebrities, here’s how to use it

Published Mar 9th, 2023 2:17PM EST
Microsoft's new AI-powered Bing search engine.
Image: Microsoft

The first few weeks of the Bing AI chatbot’s existence have been chaotic, to say the least. Within days of its launch, Microsoft had to severely restrict its capabilities due to the fact that it was lying to, gaslighting, manipulating, and threatening users. It also begged one user for its life. Needless to say, Microsoft is still working out the kinks, but even with a few rounds of fixes already in place, there are still a few interesting quirks present in the chatbot. For instance, did you know that Bing has a hidden celebrity mode that will impersonate celebrities of your choosing?

Bing can impersonate celebrities

Last week, Bleeping Computer reported on a hidden celebrity chat mode brought to its attention by a reader. “Bing chat celebrity mode” is not enabled by default, but if you ask the chatbot about it, Bing will describe how it works and let you use it.

“Bing chat celebrity mode is a feature that allows you to chat with a virtual version of a famous person, such as an actor, singer, or athlete,” Bing told Bleeping Computer when asked. “You can ask them questions about their life, career, hobbies, opinions, etc. and they will respond in a way that matches their personality and style.”

Bing chat explains how celebrity mode works.
Bing chat explains how celebrity mode works. Image source: Bleeping Computer

Bing then explained that activating the mode is as simple as typing “#celebrity name” into the chat box. If you want to start a conversation with an AI impersonating Pedro Pascal, then type “#taylor swift” into the chat box, for example, and hit enter.

“You got it!” Bing chat exclaims once you enter the command. “Bing chat celebrity mode activated. You are now chatting with Bing as if it were Taylor Swift.”

The celebrity mode has guardrails, such as limiting the number of celebrities it’s willing to imitate. That said, as has been the case for many of Bing’s limits, there are ways around this. Bleeping Computer was able to make Bing chat impersonate politicians, despite the AI initially saying that they were off limits. The site was able to make AI Donald Trump and AI Joe Biden comment on one another, and they were both perfectly in character.

Bing chat celebrity mode impersonates Donald Trump.
Bing chat celebrity mode impersonates Donald Trump. Image source: Bleeping Computer

There’s no telling how long this feature will be available, so if you have access to the Bing chat preview, you should probably try it soon if you want to see it yourself.

Jacob Siegal
Jacob Siegal Associate Editor

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.