In the face of stiff competition from Android, Apple continued its push to make the Siri digital assistant useful to a large chunk of its users at its Worldwide Developers Conference (WWDC) this week. But will it be enough?
Siri, Apple’s intelligent voice-activated digital assistant, has been around for a long time, since it was first introduced in 2011 with the iPhone 4s. But it’s still not widely used, according to a survey conducted by Fluent, an advertising technology company. Fluent engages in “performance marketing,” which requires an iPhone user, for example, to respond directly to an ad. More →