Acer will cut its product line by 66% in 2012 and focus on simplifying its portfolio, company chairman JT Wang recently said according to reports. Wang expects the narrowed focus to be fine-tuned over the next two to three years, DigiTimes reports, but the sharper vision will have an immediate impact on sales — Acer thinks revenue will climb 10% in 2012 as Acer attacks the ultrabook market while shifting away from low-margin netbooks. The Acer boss also sees another upside to the advent of ultrabooks: the rise of slim Windows and Intel-powered notebook computers will weaken Apple’s growth over the next two years. As ultrabook prices begin to fall to the $699-range in 2012, their rapid adoption will slow sales of more expensive Mac laptops. Wang did note that fourth-quarter shipments were hurt by hard drive shortages due to the flooding in Thailand, but he says recovery was quicker than expected and business will rebound in the first quarter.

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Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.