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Acer narrows focus as chairman sees ultrabooks slowing Apple’s growth

Updated Dec 19th, 2018 7:38PM EST

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Acer will cut its product line by 66% in 2012 and focus on simplifying its portfolio, company chairman JT Wang recently said according to reports. Wang expects the narrowed focus to be fine-tuned over the next two to three years, DigiTimes reports, but the sharper vision will have an immediate impact on sales — Acer thinks revenue will climb 10% in 2012 as Acer attacks the ultrabook market while shifting away from low-margin netbooks. The Acer boss also sees another upside to the advent of ultrabooks: the rise of slim Windows and Intel-powered notebook computers will weaken Apple’s growth over the next two years. As ultrabook prices begin to fall to the $699-range in 2012, their rapid adoption will slow sales of more expensive Mac laptops. Wang did note that fourth-quarter shipments were hurt by hard drive shortages due to the flooding in Thailand, but he says recovery was quicker than expected and business will rebound in the first quarter.

Read [narrowed Acer focus] Read [ultrabooks slow Apple growth]

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.