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Early Prime Day deals start today with smart TVs from $99.99

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Prime Day 2021 is official! That’s right ladies and gentlemen, Amazon has finally announced all the details surrounding its monster mid-year sales event that’s promising to be the biggest Prime Day ever. We’re not quite out of the woods just yet, but life is starting to get back to some semblance of normal now that almost half of the eligible US population is vaccinated. It might seem silly, but having Prime Day on time this year in June after it was delayed until October last year is actually another big step toward normalcy. Apart from the opportunity to save a ton of cash on all the hottest products out there, Prime Day is something we have all come to expect each and every year. Last year’s big delay until October was yet another reminder of the global health crisis. When this year’s big Amazon blowout takes place on schedule in late June, it’ll be just like old times.

If you’re wondering what’s in store for Amazon shoppers this year, find out everything you need to know about Prime Day 2021 right here.

Today's Top Deal Luxurious bed sheets with 100,000 5-star Amazon reviews start at just $20 in this amazing sale! List Price:$37.99 Price:$19.99 You Save:$18.00 (47%) Buy Now Available from Amazon, BGR may receive a commission Available from Amazon BGR may receive a commission

Now, another great thing about Prime Day is the fact that it’s not actually a “day.” Yes, the sales event itself runs for two full days on June 21 and June 22, but that’s not what we mean. While it’s true that Amazon and its army of sellers save all the best deals on the most popular products for the actual Prime Day sale, there are still tons of exclusive deals that will pop up every day between now and the official start of Prime Day 2021. In fact, some of the early deals this year are just as good as what you can expect when Prime Day actually arrives!

Sure, there are tons of great deals available to all Amazon shoppers right now. Examples include TP-Link’s brand new upgraded Kasa Mini Wi-Fi Smart Plugs for just $5.47 each, the $50 Fire TV Stick 4K for only $29.99 with the coupon code HELLOFTV (eligible shoppers only), AirPods Pro at Amazon’s lowest price of 2021 so far, the crazy wireless camera that lets your smartphone see anywhere for just $28.85 or the upgraded model for $39.99 instead of $50, an awesome 2K camera drone that folds up as small as a smartphone for just $59.99 with coupon code 2KRCDRONE, and more. But Amazon is also running special deals every single day between now and Prime Day 2021 that are available exclusively for Prime members only.

Wondering what deals are available today? Well, we’re glad you asked. Amazon has best-selling Fire TV Edition smart TVs available starting at just $99.99 right now, and there are other Prime-only deals available as well. Before we get to all that, however, keep these three links in mind as you shop for the next couple of weeks leading up to Prime Day:

Now, be sure to check out these special Prime Day deals that are available only to people who subscribe to Prime. Not a member yet? Well, you can get a free 30-day Amazon Prime trial that will carry you until after Prime Day 2021 is over!

Certified Refurbished Ring Video Doorbell Elite Price:$129.99 Buy Now Available from Amazon, BGR may receive a commission Insignia 24-inch Class F20 Series Smart HD 720p Fire TV (NS-24DF310NA21, 2020 Model) List Price:$169.99 Price:$99.99 You Save:$70.00 (41%) Buy Now Available from Amazon, BGR may receive a commission Toshiba 32LF221U21 31.5-inch Smart HD 720p TV - Fire TV, Released 2020 Price:$129.99 Buy Now Available from Amazon, BGR may receive a commission Insignia NS-43DF710NA21 43-inch Smart 4K UHD - Fire TV, Released 2020 Price:$219.99 Buy Now Available from Amazon, BGR may receive a commission Toshiba 50LF621U21 50-inch Smart 4K UHD with Dolby Vision - Fire TV, Released 2020 Price:$309.99 Buy Now Available from Amazon, BGR may receive a commission Save up to 20% on daily essentials from Amazon brands Price:Up to 20% off Buy Now Available from Amazon, BGR may receive a commission

Our deals and product reviews are picked by BGR's expert editors and team.

Follow @BGRDeals on Twitter to keep up with the latest and greatest deals we find around the web. Prices subject to change without notice and any coupons mentioned above may be available in limited supply.

Maren Estrada

Maren Estrada is a deals expert with more than 15 years of product reviews and deals coverage experience. Having been the Editor for BGR Deals since it first launched in 2013, she has helped our audience save millions of dollars over the years on tens of thousands of popular products. She is the authority on daily deals coverage. In addition to BGR, her work has also appeared on Yahoo!, MSN, and more.