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Prime Day 2021: Dates, deals, and everything else you need to know

Updated Jun 2nd, 2021 10:12AM EDT
Prime Day 2021 Date
Image: Maren Estrada for BGR

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Amazon on Wednesday announced that it will host its massive Prime Day 2021 sale on Monday, June 21, and Tuesday, June 22 this year, putting an end to the rumors and speculation. That’s right, bargain hunters… Prime Day 2021 is finally official!

You don’t have to be an Amazon Prime member to know that Prime Day is Amazon’s annual mega-sale where all of the season’s best deals and deepest discounts are made available all at the same time. The catch, as the name of the sales event suggests, is that all of the bargains offered as part of the Prime Day event are available only to people who subscribe to Amazon Prime. Things like fast free shipping and unlimited Prime Video streaming are obviously some of the most common Prime benefits that people associate with Amazon’s successful Prime service. But as true bargain hunters all know, Prime is about much more than 2-day shipping and streaming movies.

Long story short, if you’re not already signed up for Prime, you need to fix that immediately. Lucky for you, Amazon is offering a free 30-day Amazon Prime trial! That means you can sign up now and your free Prime membership will last all the way until the end of the month, so you’ll be able to get in on all the action during Amazon’s big Prime Day 2021 blowout. According to Amazon, there will be more than 2 million exclusive deals available globally during Amazon’s big Prime Day sales event.

Just to be crystal clear so there’s no confusion, Prime Day 2021 officially starts at 12:00 AM PT (3:00 AM ET) on Monday, June 21, and it will last for two full days before ending at 11:59 PM PT (2:59 AM ET) on Tuesday, June 22. That means we’re in store for 48 hours of nonstop deals on all the hottest products of the season. But believe it or not, you don’t even need to wait for Prime Day 2021 to actually get underway in order to enjoy Prime Day prices on some of the best-selling products out there.

Here are some examples of deals that are all available right now at prices that match or even beat the prices we’ve seen on the same products during Amazon’s annual Prime Day sale:

On top of all that, there’s a special page on Amazon’s site that you definitely need to remember. It’s called “Just For Prime” and it’s packed full of dozens or sometimes hundreds of deals that are available exclusively to Amazon Prime members. That’s right, it’s Prime Day every single day of the year on that special Amazon page!

Back to the matter at hand, Prime Day 2021 will operate just like other Prime Day sales events have in past years. The very first Prime Day deals will become available at midnight Pacific Time on day 1 of Prime Day (June 21) and new deals will be rolled out constantly over the course of the 48 hours that follow. You can expect to see the lowest prices of the year on everything from Instant Pots and air fryers to laptop computers, Sony noise cancelling headphones, Roomba robot vacuums, home goods, and pretty much everything else you can think of.

Oh, and let’s not forget that all of Amazon’s hottest devices from its various device lineups will be on sale at ridiculously low prices. That means Fire TV Sticks, Echo speakers, Kindle Paperwhites, Fire Tablets, Echo Show smart displays, and everything else Amazon makes.

With all that out of the way, here are the links you need to remember:

You can also get free money to spend on Prime Day! There are two different ways to cash in.

First, you can get a free $15 Amazon credit when you buy a $50 Amazon gift card and enter the coupon code GIFTCARD2021 at checkout! The key is that you don’t even have to send the gift card to someone else — just enter your own info as the recipient and add the money back to your account. With Father’s Day and Prime Day 2021 right around the corner, you’re going to spend $50 at Amazon anyway. This way, you end up adding the $50 to your own account and getting $15 for free! The one caveat, as you can see in Amazon’s terms and conditions, is that this deal is only for people who have never bought Amazon gift cards before from the Amazon website (purchases from other stores are fine). Thankfully, it’s easy to figure out if you’re eligible. Just add a $50 Amazon gift card to your cart, enter the coupon code at checkout, and the following message should appear near the top of the page when you apply the code: “Congratulations, your purchase qualifies you for an credit. A one-time $15 promotional credit will be automatically applied to your account and emailed to you within three (3) days after shipping.” If you see that message, you just scored free money!

Second, starting on June 7 and running until just before the start of Prime Day 2021 on June 21, you can get a $10 Amazon credit when you spend at least $10 with any of 300,000 different small businesses. Find out more on Amazon’s Support Small page.

So, to summarize those last two points so you can score some free money (!!) to spend on Prime Day:

  • FREE $15 Amazon credit when you buy a $50 Amazon gift card and enter the coupon code GIFTCARD2021
  • FREE $10 Amazon credit when you shop on Amazon’s Support Small from June 7 to June 20 and spend $10 or more with any of 300,000 participating small businesses

Be sure to bookmark this post for quick reference later this month. With those three links at your disposal, you can be sure that you won’t miss any of the hottest deals that are available for Prime Day this year. The BGR Deals team will of course be here the entire time to showcase all the hottest Prime Day deals over the course of Amazon’s big 48-hour blowout. Make sure you check back with us constantly so you don’t miss out on any of this year’s hottest deals!

Oh, and you won’t have to wait until Prime Day to start saving if you’re a Prime member. Early Prime Day deals are already available right now on Amazon’s site! Here are some details from Amazon’s press release regarding what sort of bargains Prime members can expect in the run-up to Prime Day 2021:

  • Electronics: Save on JBL Headphones.
  • Save on Fire TVs: Beginning today, customers can purchase Fire TVs starting at $99.99, including Insignia 24-inch Smart TV ($99.99), Toshiba 32-inch Smart HD TV ($129.99), and Insignia 43-inch Smart 4K HD TV ($219.99).
  • Toys: Save on select toys and games from LEGO, Hasbro, Barbie, Fisher-Price, Radio Flyer, Magna-Tiles, and Paw Patrol, including learning, technology, arts & crafts, outdoor, and sports toys.
  • Kitchen: Save on select Margaritaville blenders, 25% on select GoWise air fryers, and up to 30% on Le Creuset cast iron and stoneware products.
  • Home: Save on select furniture, rugs, home décor, artwork, as well as robotic vacuums from Shark and Bissel and air purifiers from Levoit and Toshiba.
  • Pets: Save up to 20% off PetSafe Feeders and up to 19% off PetSafe Easy Walk Harnesses.
  • Home Improvement: Save on select DEWALT 20-Volt MAX tools and jobsite accessories and the Z GRILLS Wood Pellet Grill and Smoker. For your smart home, save up to 20% on select ecobee products. Save on select First Alert smoke detectors. 
  • Everyday Essentials: Save up to 20% on select Scott, Kleenex, and Wypall products.
  • Books: Customers can enjoy deals and discounts on select Kindle books. Visit and select Kindle Book Deals for more information.
  • Amazon Music: Prime members who haven’t yet tried Amazon Music Unlimited can get our best deal ever—four months free with unlimited access to more than 70 million songs ad-free and millions of podcast episodes. In addition, with the purchase of select Amazon Echo devices, Prime members new to Amazon Music Unlimited can get six months free.
  • Prime Gaming: For a limited time, Prime members can immerse themselves in Battlefield 4, available free from Prime Gaming (regular price $19.99). From June 1 until June 20, Prime members can claim one game code redeemable on Origin for Battlefield 4 Standard edition. To claim Battlefield 4 and see all the other Prime Gaming offers currently available to Prime members, including more free games and in-game content for games including Valorant, Rainbow Six Siege, and Apex Legends, visit 
  • Audible: Prime members save over 50% on the first four months of Audible Premium Plus, at $6.95 a month. Membership includes an unbeatable selection of new releases and best sellers, plus unlimited listening to thousands of select Originals, audiobooks, podcasts, and more.
  • Wondery+: Prime members can get four months free of Wondery+, the ultimate immersive podcast listening experience with ad-free listening, early access to new shows, and exclusive content from all your favorite Wondery originals, including Dr. DeathEven the Rich, and Business Wars.
Maren Estrada Deals Editor

Maren Estrada has been the Editor of BGR Deals since it launched in 2013. She has more than 20 years of experience testing more than 1,500 products, and reviewing a wide range of consumer electronics including mobile devices, smart home products, computers, and home appliances.

Previously, she was a leading consultant specializing in copywriting, product development, and new product launches.