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T-Mobile and Taco Bell are opening combination stores called T-MoBell. No, we’re not joking.

Published Jul 16th, 2019 7:20PM EDT
T-Mobile store
Image: T-Mobile

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Taco Bell has a devoted army of fans who are intensely loyal to the fast-food chain, such that the brand is getting more creative than ever in figuring out how to cater to them and keep them happy. The brand is bringing a Taco Bell-themed hotel to California in a few weeks, for example, but before that happens it will also be teaming up with T-Mobile to open yet another combination concept you never knew you needed.

Next week, Taco Bell and the self-styled “Un-carrier” will open three “T-MoBell” pop-up stores in New York, Chicago, and Los Angeles. The companies are teasing unnamed celebrities possibly being on-hand next week for the duration of the co-branded experience from July 23-25, in addition to themed swag (and of course tacos) being available to visitors.

“When we launched free tacos every week on T-Mobile Tuesdays, had its highest online order day ever and T-Mobile Tuesdays was number one in the App Store,” T-Mobile CEO John Legere said in a release. “Since then, Un-carrier customers have snagged more than 14 million free tacos from the app!”

He went on to describe the T-MoBell idea as the “ultimate fusion” of peoples’ love for their phones and for tacos.

Image source: T-Mobile

The pop-up concept will open in T-Mobile local Signature Stores in the cities mentioned above, complete with in-store DJs and giveaways from 2 p.m. to 5 p.m. each day. Among the freebies that will be available are tacos, plus a co-branded T-MoBell Freeze with a white cherry taste. Additionally, visitors will be able to get their hands on taco-themed socks, sunglasses, hats and more.

T-Mobile is also offering customers who aren’t in any of those three cities a way to get in on the fun. Starting July 23, you could be in a position to win some giveaways if you follow T-Mobile on Twitter (@TMobile). Freebies up for grabs include a free year of tacos in the form of a $500 Taco Bell gift card and a prize pack including Powerbeats Pro Wireless Earphones, an Ultimate Ears Megaboom 3 speaker and more.

Andy Meek Trending News Editor

Andy Meek is a reporter based in Memphis who has covered media, entertainment, and culture for over 20 years. His work has appeared in outlets including The Guardian, Forbes, and The Financial Times, and he’s written for BGR since 2015. Andy's coverage includes technology and entertainment, and he has a particular interest in all things streaming.

Over the years, he’s interviewed legendary figures in entertainment and tech that range from Stan Lee to John McAfee, Peter Thiel, and Reed Hastings.