Yoni Heisler has been writing about Apple and the tech industry at large with over 15 years of experience. A life long expert Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW.
When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.
Fascinating excerpts from an upcoming book about Tesla CEO Elon Musk are slowly but surely starting to trickle in. Earlier in the week we highlighted a …
The biggest tech news of the week was a doozie, with Verizon announcing its plan to acquire AOL for $4.4 billion. Naturally, the acquisition led …
Apple with OS X Yosemite introduced a number of cool features designed to make one’s computing experience easier and more efficient. While some may already …
In an age where everything is recorded and put on the web, it’s not too often that one comes across a video that’s absolutely mesmerizing. …
A troubling lawsuit coming out of California alleges that a woman was fired from her job after she uninstalled an app that her employer requested …
Even though we don’t need more proof that music streaming is the wave of the future, recent comments made by Warner Music Group CEO Stephen Cooper really …
After 15 seasons on the air, American Idol is coming to an end. The arguably iconic show originally debuted all the way back in 2002 …
Security researchers at Symantec recently discovered a new piece of malware that, believe it or not, incorporates a number of themes from the hit TV …
The series 24 is proving to be as resilient as the show’s protagonist, Jack Bauer. During a Fox conference call discussing the network’s 2015 fall …
When Tim Cook unceremoniously fired Scott Forstall in 2012, the former Apple executive seemingly dropped off the face of the earth. In late 2013, The …
There’s a good reason why the term App Store economy is often used to describe the iTunes App Store. In 2014 alone, Apple doled out $10 billion to …
Nike and Apple have long had a strong and close working relationship. Not only did the two companies collaborate on the extremely popular Nike+running initiative, but …
A newly published patent has shed some more light on Amazon’s ambitious “Prime Air” initiative. Originally unveiled in late 2013, Amazon Prime Air is a …
One of the more highly anticipated films of 2015 is Quentin Tarantino’s The Hateful Eight. Scheduled for release in late 2015, details about the film …
Lyft this week announced a new strategic partnership with Verizon that it hopes will give it some added firepower in its ongoing battle against Uber …
Tesla’s recently introduced battery packs, for both home and utility use, are already proving to be tremendous successes. If you recall, Tesla last week introduced …
During Tesla’s earnings conference call on Wednesday, Elon Musk finally disclosed when Tesla plans to begin production of the highly anticipated Tesla Model 3, and what …
Once Apple is able to ramp up production and get Apple Watch supply to keep up with demand, it’ll be interesting to see a) how many …
The Apple Watch purchasing process is markedly different than anything Apple has ever done in the past. With the Apple Watch, interested buyers are only …
In an incredible story of MacGyver-esque ingenuity, a Tampa Bay woman named Cheryl Treadway used Pizza Hut’s mobile app to discreetly ask for help after …
Newly released data suggests that the popularity of Apple’s new larger screened iPhone models may be behind slumping iPad sales. Apple’s most recent earnings report …
With the iPhone 6 and iPhone 6 Plus, Apple finally addressed a longstanding advantage Android handsets had over previous iPhone models — bigger screens. Coupled …
Word With Friends, on the off chance you’re unfamiliar, is an extremely popular and addicting scrabble-eque mobile app for both iOS and Android. The game itself has …
With the “Internet of Things” already ushering in a completely new world of device interaction, it’s no surprise that even mundane appliances like coffee makers are …
When it comes to sandwiches, people are extremely particular. Whether it’s deciding what they want on their sandwich or which sandwich shops are the best …
For years now, astronomers who operate the famed Parkes Observatory Radio Telescope in South Wales, Australia were baffled by the mysterious bouts of unfamiliar radio …
While most Apple products don’t offer a lot in the way of aesthetic variety, the Apple Watch is understandably a completely different beast. Despite housing …
With no shortage of rumors suggesting that Apple is working on a massive Apple TV refresh, the New York Times reports that Apple is also planning to …
With no shortage of male-oriented superhero movies coming down the Hollywood pipeline, there hasn’t really been much in the way of a superhero movie with a …
Apple last week posted an absolutely monster quarter, delivering a quarterly net profit of $13.6 billion on the back of $58 billion in revenue. Year …
