From Apple to McDonald’s: What 15 famous company logos used to look like
While many corporate logos often fly under the radar, there are a select few which have become recognizable across all corners of the globe. From …
Yoni Heisler has been writing about Apple and the tech industry at large with over 15 years of experience. A life long expert Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW.
When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.
Articles by Yoni Heisler
Netflix’s popularity among young and older viewers continues to rise
The rising popularity of Netflix represents a two-pronged threat to the cable industry. On one hand, cable companies need to keep subscribers who pay upwards …
Hoping to catch Tesla, GM just bought Cruise Automation for $1 billion
With companies like Google, Tesla and reportedly Apple working on delivering autonomous vehicle technology to the masses, traditional auto manufacturers have begun taking steps to …
Former CIA director calls out the FBI for wanting to fundamentally change the iPhone
The FBI’s demand that Apple create a custom version of iOS that would allow them to hack into the iPhone of one of the San …
MythBusters supercut video highlights 14 years of crazy experiments
In the cutthroat world of entertainment, where most TV shows are seemingly always on the brink of cancellation, MythBusters’ 14-year run on The Discovery Channel is beyond …
A look at the 25 highest paying jobs in America in 2016
There’s no getting around it: if you want to earn a great living in America these days, you more than likely are going to have …
When a young Tim Cook told a group of cross-burning KKK members to stop what they were doing
It’s no secret that Tim Cook’s moral character was indelibly shaped by his experiences growing up as a kid in the deep south. Specifically, Cook …
Apple’s first iPhone prototype had a digital rotary dial
Over the last decade, no tech product has had more of an impact on the way we lead our lives than the iPhone. Without question, the …
DOJ blasts Apple, says company ‘deliberately raised barriers’ to executing warrants
The war of words between Apple and the FBI over the locked iPhone used by one of the San Bernardino shooters continues to rage on. About …
Google chairman and former CEO Eric Schmidt caught using an iPhone 6s
Current Google chairman (and former CEO) Eric Schmidt was recently in South Korea to witness the historic battle between Google’s most advanced AI system and the …
Everyone manually closes all their background apps, right?
Apple software engineering VP Craig Federighi recently dispelled one of the more long-standing myths about iPhone battery life. In short, if you spend a few …
Apple’s Eddy Cue: FBI could force Apple to secretly activate a user’s iPhone’s camera
With Apple and the FBI still stuck in something of a stalemate regarding the locked iPhone of one of the San Bernardino terrorists, the company …
Microsoft’s attack on the Mac continues with new Surface Book ads
Microsoft this week stepped up its somewhat curious advertising attack on the Mac. Following up on four commercials highlighting the advantages Windows 10 PCs have …
Donald Trump reviewing literary classics is the funniest thing you’ll see all day
If there’s one thing Donald Trump is adept at, it’s doling out insults. Whether it’s calling someone he disagrees with a ‘lightweight’ or even calling …
Watch a jet ski demolish a $3,000 drone in mid-air collision
During this year’s Festival of Freeride in New Zealand, an annual event where jet ski riders perform all sorts of slick surfing maneuvers and tricks …
Bill Gates talks Apple/FBI standoff, skipping classes at Harvard, and much more
Long since removed from running the day-to-day operations of Microsoft, Bill Gates seems to be enjoying retirement. Not only does he have time to spend …
‘Better Call Saul’ may soon feature familiar characters from ‘Breaking Bad’
Positioned as a prequel to Breaking Bad, a show with one of the more fervent fan bases you’ll ever encounter, the debut of Better Call Saul last …
iPhone sales decline may be worse than expected
It’s no secret that iPhone sales in 2016 are slated to decline for the first time in history, primarily due to an anticipated sales shortfall …
Tim Cook, Elon Musk, other execs attend secret meeting aimed at stopping Donald Trump
In a sign of the times, a number of tech luminaries over the weekend, a group which included Tim Cook, Elon Musk and even Napster …
Apple offers a sneak peak of its amazing new campus theater
With Apple set to move into its new spaceship campus in January of 2017, the company today shared some progress updates on its construction efforts …
NYPD counter-terrorism chief: Apple is helping ‘kidnappers, robbers and murderers’
The war of words between Apple and law enforcement authorities over iPhone encryption continues to rage on. Just yesterday, Apple’s senior VP of software engineering, …
Crazy Video: Man rides the ‘world’s most dangerous skateboard’
YouTube is littered with death-defying stunts and boneheaded experiments, but a recently uploaded video featuring a guy riding the ‘world’s most dangerous skateboard’ arguably sets …
Wild new site lets you search YouTube videos by filming location
The Next Web points us to a fascinating new site on github that lets users search for YouTube videos based on the area in which they …
Tesla sends out invites for its game-changing Model 3 event
Tesla has already begun sending out invitations to its March 31 event where the company will, at long last, take the wraps off of its …
3 reasons why Netflix doesn’t release ratings for its original programming
Impressively, Netflix over the past few years has successfully morphed from a company known for mailing out DVDs into a streaming juggernaut that wields tremendous power and …
As Apple bows out of NFL streaming negotiations, Facebook steps up
Though Apple’s TV subscription plans are reportedly on the shelf for the time being, the company over the past few months has remained interested in …
New medical device lets doctors see inside arteries and remove dangerous plaque
As the number one cause of death in the United States, the statistics regarding heart disease are staggering. According to the Centers for Disease Control …
The 25 cities with the best quality of life in the world
Earlier this week, we took a look at which cities across the world provide the lowest quality of life, a ranking that is determined by …
Godfather of encryption explains why Apple should help the FBI hack the terrorist’s iPhone
Famed cryptographer and Turing Award winner Adi Shamir has an interesting if not surprising take on Apple’s current legal tussle with the FBI. While speaking on …
The major iPhone tech upgrade we’ve been waiting for may come sooner than we thought
Apple may be planning to incorporate OLED displays onto the iPhone a lot sooner than previously anticipated. According to a report from Nikkei, Apple in …
