Is Elon Musk’s brash attitude hurting Tesla’s brand?
While many corporate executives tend to err on the side of not stirring up trouble or controversy, Tesla CEO Elon Musk is nothing if not …
Yoni Heisler has been writing about Apple and the tech industry at large with over 15 years of experience. A life long expert Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW.
When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.
Articles by Yoni Heisler
Elon Musk would never approve of this Tesla commercial full of drugs and guns
While most car companies have no problem with spending small fortunes on TV and print ads, you might have noticed that adverts for Tesla are conspicuously non-existent. This …
Video: Mid-air hang gliding accident will have you on the edge of your seat
As far as heart-pounding and harrowing video is concerned, the footage below of a hang gliding mishap at an extreme sports event in Norway may …
iPhone sales in China decline amid fierce competition from local brands
Tackling the smartphone market in China has to be nothing short of an exercise in frustration for Apple. On the one hand, the country remains …
Crazy video: Burning house floats down a creek in West Virginia
About two weeks ago, towns in West Virginia were caught up in deadly floods that saw some areas receive as many as 9 inches of rain …
Netflix stands to make a fortune with offline viewing option
A few months back, Netflix CEO Reed Hastings got everybody’s hopes up when he said that he would keep an open mind about introducing an offline …
The party’s over: More than 500,000 hoverboards recalled due to fire risk
The hoverboard industry just can’t seem to catch. Following a tumultuous 2015 where hoverboards from various manufacturers were temporarily banned due to fire concerns, it appeared …
Tesla denies Autopilot was activated at the time of recent Model X crash
The recent story of a Model X with Autopilot engaged crashing into a concrete median may not be what it appears to be. After checking …
Another Tesla with Autopilot activated just got into a serious accident
Over the past few days, the auto and tech world have been bombarded with reports emanating from a fatal May 7 crash involving a Tesla Model …
Guess what happens when you back out of a garage with your Model X’s Falcon Wing doors open
The biggest — well actually, the most unique — selling point of Tesla’s Model X also happens to be the feature that has caused Tesla …
Angry about the iPhone 7 headphone jack? Apple has a long history of making people angry
Apple certainly has an affinity for simplicity, a philosophy which has manifested itself in Apple removing any number of input ports over the years. With …
Seinfeld turned 27 today, watch the original 1989 pilot here
It’s crazy to believe that Seinfeld, a show that is still popular and in heavy rotation on TV today, is almost 30 years old. Indeed, today …
New Android malware has already infected 10 million devices worldwide
Another day, another report of Android malware wreaking havoc across the world. Earlier this month, security researchers from Check Point published a report on a …
This simple truck design might have prevented the fatal Tesla Model S crash
About two months ago, a driver of a Tesla Model S was tragically killed when he crashed into the side of a tractor-trailer. In the …
Everything we know about the fatal Tesla Model S crash
Last week, word emerged that Tesla’s Autopilot software was being investigated by the National Highway Traffic Safety Administration (NHSTA) in the wake of a tragic auto …
Apple is finally killing the 16GB iPhone with the iPhone 7
The iPhone 7 will reportedly not come with a wide array of bells and whistles, but it will at the very least address a longstanding …
Elon Musk: Tesla’s Autopilot software could save half a million lives every year
In what may arguably be considered a hit-piece, Fortune today published a piece calling into question the fact that Tesla did not disclose the fatal May …
Is Apple taking money out of suppliers’ pockets to keep iPhone 7 margins high?
In a market where many companies skate by with razor thin margins, Apple has long been an outlier. From the company’s line of notebooks to …
There’s no good reason for Apple to remove the headphone jack on the iPhone 7… yet
If history is any indication, Apple’s iPhone 7 unveiling is just about two months away. In other words, we’re just a few weeks away from …
Tesla Model S sales fall short of expectations as company makes bold new promise
Over the weekend, Tesla quietly released its sales figures for the second quarter of 2016 and the results were somewhat disappointing. By the time the …
iCloud hacker who leaked celebrity nudes pleads guilty, could face 5 years in prison
In August of 2014, private photos and videos stolen from private online accounts from a number of celebrities were released online. Once authorities began to investigate, …
What Formula 1 drivers see when they’re racing at 220 MPH
When it comes to acceleration, a tricked out Model S is admittedly hard to beat. But if you’re interested in raw speed, you might want …
How to stream the Nathan’s 2016 Hot Dog Eating Contest live right now
Later this afternoon, one of America’s most bizarre Fourth of July traditions will kick off. No, we’re not talking about fireworks, we’re talking about an …
You can get 4 months of YouTube Red and Google Play Music for free right now
Google is currently offering one of the best promotions for Google Play Music that we’ve ever seen. For what may be a limited time, new …
Images of Tesla Model S crash emerge as investigation continues
This past May, a driver of a Tesla Model S was tragically killed when his car slammed into a tractor-trailer that had veered into his …
White-hot electric car startup Faraday Future jumps into Formula E racing
Faraday Future is apparently the real deal. Bankrolled by Chinese billionaire Jia Yueting, the electric car startup announced today a new partnership with Dragon Racing that …
BMW will mass produce a self-driving car by 2021
Tesla and Google aren’t the only companies working towards a future filled with self-driving cars. BMW earlier today boldly announced its plan to begin mass …
Apple blasts Spotify for wanting special App Store treatment
There’s certainly no love lost between Apple and Spotify as the rivalry between the two companies came to a head earlier this week. Spotify’s general …
Portable DVD player found in wreckage of fatal Tesla Model S crash
Yesterday, word broke that the National Highway Traffic Safety Administration (NHSTA) was looking into a Florida incident involving a Tesla Model S that crashed into a tractor-trailer …
A roundup of original iPhone reviews that got everything completely wrong
When the iPhone burst onto the scene in 2007, it was evident that the world of mobile technology would never be the same. While the original …
