Yoni Heisler has been writing about Apple and the tech industry at large with over 15 years of experience. A life long expert Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW.
When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.
Apple’s newly released MacBook Pro made headlines last month for all the wrong reasons. For the first time in history, Consumer Reports did not give Apple’s latest …
For a company as prone to secrecy as Apple, Tim Cook over the past few months has been uncharacteristically effusive when discussing Augmented Reality. This …
Back in the late 80s and early 90s, it seemed that any mildly successful TV show or movie was quickly spun off into a video …
If you give young kids access to a high-tech Internet-connected device like an iPhone, history has shown that they’ll eventually figure out — or accidentally …
Despite Apple’s best efforts to resuscitate its sluggish iPad lineup, sales of Apple’s iconic tablet reached a 5-year low last quarter. Specifically, iPad sales during …
Award shows like the Golden Globes and the Emmys have a long history of memorable opening numbers, with Conan O’Brien’s opening montage during 2006 Emmys arguably …
In the run-up to the 2016 Presidential Election, Donald Trump’s Twitter account seemingly took on a life of its own. Whereas other Presidential candidates relied …
Apple earlier today aired a new iPhone 7 Plus ad that highlights the device’s ability to take compelling photos that were previously only possible on …
One of the more surprising things we witnessed at CES this year was the unveiling of Faraday Future’s FF 91 electric crossover. Amid reports that …
Over the past few weeks, we’ve seen quite a few rumors pointing to Apple releasing a Jet White version of the iPhone 7 and iPhone …
Apple just posted a press release boasting that its increasingly popular App Store completely demolished existing sales records on New Years Day. By the time …
Innovation in the TV space has come a long ways in a remarkably short period of time. Not too long ago, TV viewers keen on …
Just a few months after Tesla held a grand opening event for its gigantic Gigafactory in Sparks, Nevada, the automaker this week reached an even more …
This past November, Tesla announced that it was tightening up access to its nationwide network of Superchargers. Whereas access to Tesla’s quick-charging stalls has historically …
Apple may have just released iOS 10.2 just a few weeks ago, but iOS 10.3 already appears to be looming on the horizon. In a …
If you fancy yourself a TV fan but aren’t exactly keen on spending upwards of $100/month on cable, AT&T’s new DirecTV Now service is certainly …
In April of 2012, Facebook shocked the tech world when it acquired Instagram for $1 billion. At the time, the acquisition raised quite a few eyebrows, …
In the wake of an extraordinarily tragic accident that resulted in the death of a young 5-year old girl, the parents of the victim have …
It’s now been more than five years since Apple first slapped Samsung with a series of patent infringement lawsuits for copying the overall look and …
As far as movies are concerned, it’s always hard to tell how good a particular year was for film until a few years after the …
A few weeks back, a rumor emerged claiming that Apple was planning to release a new Jet White color option to its iPhone 7 lineup. …
Over the past few months, Tesla’s Autopilot feature has been on the receiving end of a lot of criticism. And with good reason, the company’s …
As 2016 draws to a close, we’re already starting to see any number of compilations detailing all of the best photographs taken over the past …
During the course of a first-degree murder investigation in Bentonville, Arkansas, police noticed that their main suspect — a man named James Andrew Bates — owned an …
Yesterday evening, music fans were shocked to hear that George Michael had passed away at the relatively young age of 53. An iconic musician and entertainer …
In what’s become something of a long-standing tradition, Game Of Thrones was the most torrented show of 2016, according to a new report from Torrent …
If you have a few days to kill during the typically lazy window between Christmas and New Years Eve, you might want to check out …
When Steve Jobs decided that Apple should go ahead and build its own branded smartphone, he entrusted his trusty lieutenant Scott Forstall to assemble a …
One of the smartest things Tesla did to help boost sales of the Model S was to rollout an all encompassing Supercharger network which enabled …
Released with a lot of fanfare, Google’s new Pixel smartphone is a unique Android device insofar as it was designed by Google from the ground …
